Image - 3 December 2018

Cosmetics campaign for Iggesund Paperboard

What’s the “right” shade of white for paperboard material to ensure a broad and accurate color reproduction? And how do you resist color change and fading due to exposure to natural light? Based on years of experience, Iggesund Paperboard created the “right white” for just this purpose in its Invecote product - superb for cosmetic products.

License:: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
By:: Jens Mortensen
File format:: .jpg
Size:: 1040 x 1389, 759 KB

Download

Categories

Contacts

David Gray

Press contact Founder and Creative Director david@open.se +46 8 313 620

Gunilla Lundström

Press contact Business Director / Head of Open CEO, Account Director and Managing Partner gunilla@open.se + 46 70 29 27 114

Who says sales tools can’t be inspiring?

Today’s sales teams need inspirational tools that simplify and dramatize the benefits of their products and services. It’s all about creating emotional pull with engaging storytelling and tools that inspire new possibilities. With this in mind, Open teamed up with Iggesund Paperboard of Sweden to launch new experiential sales tools for the cosmetics industry for its flagship Invercote® product.

18 February 2019 11:27

Move from promotion to emotion and win big

Emotions matter. Especially in B2B marketing. That applies to your selection of visual imagery for social media, ads, trade shows and more. Used effectively, high-impact images can grab attention, build your brand, differentiate your offering and drive sales, according to research from Google, CEB and Harvard.