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Cosmetics campaign for Iggesund Paperboard

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Cosmetics campaign for Iggesund Paperboard

What’s the “right” shade of white for paperboard material to ensure a broad and accurate color reproduction? And how do you resist color change and fading due to exposure to natural light? Based on years of experience, Iggesund Paperboard created the “right white” for just this purpose in its Invecote product - superb for cosmetic products.
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
  • By: Jens Mortensen
  • File format: .jpg
  • Size: 1040 x 1389, 759 KB



David Gray

David Gray

Press contact Founder and Creative Director +46 8 313 620
Gunilla Lundström

Gunilla Lundström

Press contact Business Director / Head of Open CEO, Account Director and Managing Partner + 46 70 29 27 114

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We help international brands tell their stories and succeed across borders.

Open is a brand and communications agency that focuses on complex international projects with the aim to be a strategic partner in growing brands and businesses across borders.

We combine insightful strategic thinking, Scandinavian design and emotional storytelling to activate brand experiences across a range of channels. As part of Digitalist Group we have a broad range of tools.

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