Image - 28 March 2017

Customized candy cables mirror Habia Cables own offering

Do you like luscious apple? Delicious strawberry? In a co-creation campaign with its global customers, Habia Cables, together with Open Communications, invited its customers to create their own bespoke mouthwatering cables. The campaign was launched in connection with the company’s 75th Anniversary.

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By:: Maria Berglund
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Size:: 2448 x 3264, 1.5 MB

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David Gray

Press contact Founder and Creative Director david@open.se +46 8 313 620

Gunilla Lundström

Press contact Business Director / Head of Open CEO, Account Director and Managing Partner gunilla@open.se + 46 70 29 27 114

Open turns candy cables into a sweet global campaign for Habia Cable.

To mark its 75th Anniversary, Habia Cable, a leading global supplier of customized cables, turned to Open Communications to find a way to strengthen relationships with loyal customers. Inspired by Habia's colorful cables, which look much like chewy candy, the Open team developed a direct marketing activity that encourage customers to co-create their own favorite sweets. The results were amazing!