Image - 18 October 2018

Ejendals introduces the JALAS SPOC range of sporty occupational shoes

Ejendals AB, the Sweden-based hand and foot protection company, is launching JALAS® SPOC, a new collection of four sporty occupational shoes (two leather, two textile) aimed at the service industries.

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By:: Pål Allan
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David Gray

Press contact Founder and Creative Director david@open.se +46 8 313 620

Gunilla Lundström

Press contact Business Director / Head of Open CEO, Account Director and Managing Partner gunilla@open.se + 46 70 29 27 114

Hello workers! A new generation of safety shoes is here.

They’re out! And they’re selling well. But what’s the secret to successfully launching a new range of shoes worldwide? Simply put: a brilliant product, sharp strategy and seamless collaboration. In this case, Open was privileged to team up with Ejendals, the Sweden-based hand and foot protection company, to launch its new JALAS Zenit EVO collection of six new safety shoes.