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Sandvik creates heightened user experience with a virtual reality 3D film at OTC in Houston

How do you show the value of products in action at the bottom of the sea? For Sandvik, it was done by creating a subsea digital world that viewers could enter using Google Cardboard, a unique 3D viewing system. Designed to promote a fully sensory brand experience, the film enabled customers go to the depths of the sea using their mobile phones and files available on YouTube - an industry first.
Xvision
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The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
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Xvision
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  • Master Brand Storyteller David Gray – Founder & Creative Director of Open Communications
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  • Hank Fagerstedt, Creative Director, Open
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  • Open Communications welcomes Thomas "Totte" Kindberg as Senior Graphic Designer
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  • Eva Westermark joins Open as Senior Account Manager
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  • Open’s new Account Director Henrik Sund
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  • Play video
    Sandvik invites you to listen to the sound of deepwater oil and gas challenges in this short film
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    1:24
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