The demand for clean energy is on the rise. But simply adding more solar panels and electric cars is not the full answer. To conserve resources and avoid fuse blow-outs, consumers and businesses alike are realizing they need better tools and systems to monitor and control energy consumption. It feels inspiring to be working with Enequi, a Swedish cleantech company working to make this possible.
Great news. We're super happy that Daniel Enervald, an expert in filmmaking, 3D motion graphic, AR and VR has joined the Open creative team in Stockholm to support our growing international client roster. Welcome aboard Daniel!
Feeling grateful for all the good received during the year. One thing that running an international agency has taught us is to embrace differences all around the world. Whatever your holiday tradition (if it's even your holiday) we wanted to take this opportunity to send a big thanks to our friends, customers, partners and family for all the fantastic support and feedback during 2019.
Many companies today are under-licensed on their software and risk paying hefty fines to the big vendors. But top execs are not always aware of the problem. Together with Snow Software, providers of tools to track usage, we developed a LinkedIn and Facebook campaign to call attention to the problem. The aim was to capture the hearts and minds of hard-to-reach CFOs and CTOs – and generating leads.
Big thanks to all our clients and our staff for a fantastic spring season. Now it's time to grab a cold drink in the sun, find a good book and recharge the batteries. See you soon in early August.
Emotions matter. Especially in B2B marketing. That applies to your selection of visual imagery for social media, ads, trade shows and more. Used effectively, high-impact images can grab attention, build your brand, differentiate your offering and drive sales, according to research from Google, CEB and Harvard.
If you work internationally, you may have already solved many of your English communication needs. Perhaps you’ve got a writer or international agency that knows your business and tone of voice. Or you get by with translations. If so, great. However, if you have a sneaking feeling that your English content could be sharper and tighter and you need a writer, you may find these 10 tips useful.
As the year draws to a close, we wanted to take a moment to reflect on everything we have to be grateful for and thank our friends, families and colleagues around the world for a fantastic 2018. We greatly appreciate all the positive feedback, support and good vibe you give us. To each and every one, have a well deserved, relaxing and joyous holiday season.
Today’s sales teams need inspirational tools that simplify and dramatize the benefits of their products and services. It’s all about creating emotional pull with engaging storytelling and tools that inspire new possibilities. With this in mind, Open teamed up with Iggesund Paperboard of Sweden to launch new experiential sales tools for the cosmetics industry for its flagship Invercote® product.
They're young, hungry and fearless. Meet Moa and Beatrice, the next generation of creative talent – two students from The Stockholm School of Photography (Fotoskolan STHLM) who are joining our creative team for a month. Bright, talented and ambitious, they will be sharpening their skills in film and photography alongside our senior team.
When Bluewater founder Bengt Rittri gave us a call, he was on fire. He talked passionately about getting rid of plastics in the oceans, bringing the world clean water, improving human health and restoring the planet. But how? By harnessing the power of human ingenuity to solve some critical challenges. It was an exciting vision and we were immediately hooked.
They’re out! And they’re selling well. But what’s the secret to successfully launching a new range of shoes worldwide? Simply put: a brilliant product, sharp strategy and seamless collaboration. In this case, Open was privileged to team up with Ejendals, the Sweden-based hand and foot protection company, to launch its new JALAS Zenit EVO collection of six new safety shoes.
To mark its 75th Anniversary, Habia Cable, a leading global supplier of customized cables, turned to Open Communications to find a way to strengthen relationships with loyal customers. Inspired by Habia's colorful cables, which look much like chewy candy, the Open team developed a direct marketing activity that encourage customers to co-create their own favorite sweets. The results were amazing!
We’re delighted to be helping to launch ROOFTOP, an exclusive office located just a stone’s throw from Stockholm’s Central Station. The two penthouses, to be built in 2017 on the 7th and 8th floor of the centrally located Fleming7 building, offer panoramic city views . The marketing involves a mix of online and offline tools, including films for multiple channels. www.fleming7.se/rooftop
Open Communications is delighted to announce that Daniel Askergren has joined its Stockholm creative hub as Senior Account Director. From strategy to brand activation in multiple channels, he brings deep knowledge of both B2B and B2C brands with more than 15 years of international experience. We're delighted to have Daniel joining our growing team.
It's a fact - at last! We’re thrilled to announce that Daniel Askergren has joined our growing pool of international talent at Open Communications as Senior Account Director. Daniel is a true internationalist with an extensive background in the agency world, having worked as an Account Director at Ottoboni, one of Sweden’s largest digital agencies, and at DDB as Nordic Client Services Director.
Open Communications, the international brand communications agency, has added two senior recruits to support its growing business. Magdalena William, a former Managing Director at McCann and Account Director at Lowe Brindfors and Peacock Advertising has joined the account team. Jeanette Anderson, formerly a designer at MullenLow, King and DDB Paradiset, joins the Open creative studio.
What an exciting and rewarding year 2015 has been! To all of our customers, colleagues and friends across the world, we wanted to say THANK YOU for all your fantastic feedback, kind words, endless support, trust and love. Now it's time for all of us to relax, be close to our nearest and dearest and have a joyous holiday. Have a truly fantastic holiday season! From all of us at OPEN.
Let us start by making a confession. We at Open have a love-hate relationship to content marketing. On the one hand, the term bugs us because it's so all encompassing, vague and devoid of strategic emphasis. Content marketing? Come again? At the same time, we love the possibilities that exciting new digital tools and platforms are opening for the world’s storytellers. In a way, we are hooked too.
Whew! What a busy and exciting half year it's been! New clients. New projects. New staff. And a lot of fun and hard work together. We're now closing for two weeks to rejuvenate our souls, reopening on Monday, August 3rd. And we wish you a great summer! For urgent situations, you can call David Gray: david@open.se (+46 708 24 22 58) or Gunilla Lundström: gunilla@open.se (+46 702927114).