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Just 28 days to deliver - anywhere in the Asia Pacific region
Just 28 days to deliver - anywhere in the Asia Pacific region

News -

Supporting Sandvik to launch a new coiled tubing service in China

To support Sandvik in launching a new 28-day coiled tubing delivery service in China and the Asia Pacific region, Open developed a communications program under the theme of "Sandvik Coiled Tubing - Closer Than You Think." It was a team effort that really involved bringing together sales and marketing experts from the very start. Sales today have increased dramatically!

As part of the campaign, we replaced the mileage on road signs indicating the distances to various destinations across the Asia Pacific region with our promise: 28 days. The campaign was kicked off at a launch event at their state-off-the-art coiled tubing line at the Zhenjiang tube mill near Shanghai. 

Here are a few tips that made it a success:

1. Do your homework - strategy first, then tactics 

2. Unify around an over-arching promise

3. Get sales and marketing people aligned from the start

4. Communicate internally first

5. Localize the message for online and offline channels

6. Lead with a key pain point, followed by other messaging (hierarchy)

7. Arrange a kick-off and add value with extra training

8. Follow up with thank you and add-on sales




David Gray

David Gray

Press contact Founder and Creative Director +46 8 313 620
Gunilla Lundström

Gunilla Lundström

Press contact Business Director / Head of Open CEO, Account Director and Managing Partner + 46 70 29 27 114

We help international brands tell their stories and succeed across borders.

Open is a brand and communications agency that focuses on complex international projects with the aim to be a strategic partner in growing brands and businesses across borders.

We combine insightful strategic thinking, Scandinavian design and emotional storytelling to activate brand experiences across a range of channels. As part of Digitalist Group we have a broad range of tools.

Open Communications AB
A-House, Östermalmsgatan 26A
114 26 Stockholm