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Topics: Business enterprise

  • Creating a new Africa inspired by colours with leading paint company

    Creating a new Africa inspired by colours with leading paint company

    How exciting to be asked by Nigeria’s leading paint company, Chemical and Allied Products Plc (CAP), to support them with a strategic branding project and fly to the capital, Lagos, for hands-on workshops. With a new management team in place, CAP is intent on streamlining and strengthening its brand portfolio in line with its vision of “creating a new Africa inspired by colours.”

  • Happy Holidays from Open Communications

    Happy Holidays from Open Communications

    Feeling grateful for all the good received during the year. One thing that running an international agency has taught us is to embrace differences all around the world. Whatever your holiday tradition (if it's even your holiday) we wanted to take this opportunity to send a big thanks to our friends, customers, partners and family for all the fantastic support and feedback during 2019.

  • Just 28 days to deliver - anywhere in the Asia Pacific region

    Supporting Sandvik to launch a new coiled tubing service in China

    28 days. Not exactly Amazon shipping times. But when you’re delivering tons of stainless steel coiled tube products across China and the Asia Pacific region, it’s pretty fast. At least compared to waiting four to six months for longer length reels to arrive from abroad. Thrilled to help Sandvik launch this new service in the region with a host of digital tools – and now very successful sales!

  • The shark tank – an apt metaphor for the dangers of unexpected licensing costs

    Targeting CFOs and CTOs with a digital campaign featuring sharks

    Many companies today are under-licensed on their software and risk paying hefty fines to the big vendors. But top execs are not always aware of the problem. Together with Snow Software, providers of tools to track usage, we developed a LinkedIn and Facebook campaign to call attention to the problem. The aim was to capture the hearts and minds of hard-to-reach CFOs and CTOs – and generating leads.

  • Summer greetings from all of us at Open

    Summer greetings from all of us at Open

    Big thanks to all our clients and our staff for a fantastic spring season. Now it's time to grab a cold drink in the sun, find a good book and recharge the batteries. See you soon in early August.

  • Who says sales tools can’t be inspiring?

    Who says sales tools can’t be inspiring?

    Today’s sales teams need inspirational tools that simplify and dramatize the benefits of their products and services. It’s all about creating emotional pull with engaging storytelling and tools that inspire new possibilities. With this in mind, Open teamed up with Iggesund Paperboard of Sweden to launch new experiential sales tools for the cosmetics industry for its flagship Invercote® product.

  • PROFFS Hairstyling strives to make the best quality products for the best possible price.

    Swedish PROFFS hairstyling brand teams up with Open

    Peek into any Swedish family’s bathroom and you’ll find at least one PROFFS hairstyling product. The distinctive pink packaging is synonymous with professional quality at affordable prices. Since the 1980s, the family-owned company has built an enviable market position in Sweden. Now they’ve asked Open to help take them to the next level.

  • Summer greetings from Open. We are closed right now but reopen for business on Monday, July 31st.

    Hello summer! Hello new global brands! Thanks for a record first half of 2017.

    Summer greetings from Open! We want to thank both new and old customers alike for making the first half of 2017 a record and exciting run. We feel privileged to work with such an ambitious group of global brands together with a team of talented, fun and highly motivated Openers. We're closing our office in late July, but reopen Monday, July 31st. See you soon and have a fabulous summer vacation!

  • Habia Cables launches innovative sweets  campaign to mark its 75th Anniversary

    Open turns candy cables into a sweet global campaign for Habia Cable.

    To mark its 75th Anniversary, Habia Cable, a leading global supplier of customized cables, turned to Open Communications to find a way to strengthen relationships with loyal customers. Inspired by Habia's colorful cables, which look much like chewy candy, the Open team developed a direct marketing activity that encourage customers to co-create their own favorite sweets. The results were amazing!

  • Open has been selected to help promote these exclusive new ROOFTOP office spaces in Stockholm

    Introducing a premier new creative office in Stockholm where the sky really is the limit

    We’re delighted to be helping to launch ROOFTOP, an exclusive office located just a stone’s throw from Stockholm’s Central Station. The two penthouses, to be built in 2017 on the 7th and 8th floor of the centrally located Fleming7 building, offer panoramic city views . The marketing involves a mix of online and offline tools, including films for multiple channels. www.fleming7.se/rooftop

  • Daniel Askergren, new Senior Account Director at Open Communications in Stockholm

    Open hires ex-Ottoboni and DDB Account Director Daniel Askergren to meet strong client demand

    Open Communications is delighted to announce that Daniel Askergren has joined its Stockholm creative hub as Senior Account Director. From strategy to brand activation in multiple channels, he brings deep knowledge of both B2B and B2C brands with more than 15 years of international experience. We're delighted to have Daniel joining our growing team.

  • Daniel Askergren, new Senior Account Director at Open Communications in Stockholm

    Open welcomes Senior Account Director Daniel Askergren to its growing international team.

    It's a fact - at last! We’re thrilled to announce that Daniel Askergren has joined our growing pool of international talent at Open Communications as Senior Account Director. Daniel is a true internationalist with an extensive background in the agency world, having worked as an Account Director at Ottoboni, one of Sweden’s largest digital agencies, and at DDB as Nordic Client Services Director.

  • Open and Andritz Separation – brewing up fresh ways to sell separation expertise across the globe.

    Open Communications launches global communications concept for Andritz Separation

    In a case-driven marketing program targeting 40 countries, Andritz Separation, the Austria-based leader in industrial separation, is seeking to raise brand recognition and establish thought leadership in the industry. The communications program, which is now being rolled out globally, was developed together with Open Communications, a Stockholm-based international brand communications agency.

  • Open welcomes ex-McCann Managing Director Magdalena William to its strategic account team

    Open welcomes ex-McCann Managing Director Magdalena William to its strategic account team

    Magdalena William, a former Managing Director within McCann and Account Director at Lowe Brindfors and Peacock Advertising, is joining Open Communications, an independent brand communications agency. She brings with her extensive international experience from both B2B and B2C brands , including brand development projects, event activation, digital, social and content marketing.

  • Open Communications wishes you a joyous and relaxing holiday season.

    Open Communications wishes you a joyous and relaxing holiday season.

    What an exciting and rewarding year 2015 has been! To all of our customers, colleagues and friends across the world, we wanted to say THANK YOU for all your fantastic feedback, kind words, endless support, trust and love. Now it's time for all of us to relax, be close to our nearest and dearest and have a joyous holiday. Have a truly fantastic holiday season! From all of us at OPEN.

  • Content Marketing: the emperor’s new clothes?

    Content Marketing: the emperor’s new clothes?

    Let us start by making a confession. We at Open have a love-hate relationship to content marketing. On the one hand, the term bugs us because it's so all encompassing, vague and devoid of strategic emphasis. Content marketing? Come again? At the same time, we love the possibilities that exciting new digital tools and platforms are opening for the world’s storytellers. In a way, we are hooked too.

  • Open Communications thanks its customers for a record half year - reopening on Monday, August 3

    Open Communications thanks its customers for a record half year - reopening on Monday, August 3

    Whew! What a busy and exciting half year it's been! New clients. New projects. New staff. And a lot of fun and hard work together. We're now closing for two weeks to rejuvenate our souls, reopening on Monday, August 3rd. And we wish you a great summer! For urgent situations, you can call David Gray: david@open.se (+46 708 24 22 58) or Gunilla Lundström: gunilla@open.se (+46 702927114).

  • Open and Sandvik create emotional brand experiences targeting the offshore oil and gas industry

    To build awareness about its innovative materials solutions for the offshore oil and gas sector, Sandvik has launched a long-term communications program together with Open Communications, the Stockholm-based strategic brand communications agency. The program, which started in the spring of 2015, has already won several industry awards for its creative approach in this conservative sector.

  • Ex-drummer and Lowe Brindfors Art Director Håkan "Hank" Fagerstedt joins Open Communications

    Ex-drummer and Lowe Brindfors Art Director Håkan "Hank" Fagerstedt joins Open Communications

    Award-winning and long-time Lowe Brindfors Art Director Håkan "Hank" Fagerstedt has joined Open Communications, the independent global brand communications firm, as Creative Director. He will work alongside Co-Creative Director & American copywriter David Gray and Gunilla Lundström, CEO, Partner and Account Director, to ensure that Open's growing client roster is getting top-quality service.

  • Senior Lowe Brindfors Art Director Hank Fagerstedt joins Open Communications as Creative Director

    Senior Lowe Brindfors Art Director Hank Fagerstedt joins Open Communications as Creative Director

    Award-winning and long-time Lowe Brindfors Art Director Håkan "Hank" Fagerstedt has joined Open Communications, the Stockholm-based independent global branding firm, as Creative Director. He will work closely with Co-Creative Director David Gray and CEO Gunilla Lundström to oversee the agency's creative work and ensure that clients are getting world-class service.

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