We are delighted that Infront, a leading European provider of market data and solutions for financial professionals, has chosen to work with Open. The work covers everything from creating a new brand platform and creative concept to brand activation activities (internal and external) that help strengthen and unify the company following a recent merger with vwd of Germany
Feeling grateful for all the good received during the year. One thing that running an international agency has taught us is to embrace differences all around the world. Whatever your holiday tradition (if it's even your holiday) we wanted to take this opportunity to send a big thanks to our friends, customers, partners and family for all the fantastic support and feedback during 2019.
28 days. Not exactly Amazon shipping times. But when you’re delivering tons of stainless steel coiled tube products across China and the Asia Pacific region, it’s pretty fast. At least compared to waiting four to six months for longer length reels to arrive from abroad. Thrilled to help Sandvik launch this new service in the region with a host of digital tools – and now very successful sales!
Many companies today are under-licensed on their software and risk paying hefty fines to the big vendors. But top execs are not always aware of the problem. Together with Snow Software, providers of tools to track usage, we developed a LinkedIn and Facebook campaign to call attention to the problem. The aim was to capture the hearts and minds of hard-to-reach CFOs and CTOs – and generating leads.
Emotions matter. Especially in B2B marketing. That applies to your selection of visual imagery for social media, ads, trade shows and more. Used effectively, high-impact images can grab attention, build your brand, differentiate your offering and drive sales, according to research from Google, CEB and Harvard.
They’re out! And they’re selling well. But what’s the secret to successfully launching a new range of shoes worldwide? Simply put: a brilliant product, sharp strategy and seamless collaboration. In this case, Open was privileged to team up with Ejendals, the Sweden-based hand and foot protection company, to launch its new JALAS Zenit EVO collection of six new safety shoes.
We’re delighted to be helping to launch ROOFTOP, an exclusive office located just a stone’s throw from Stockholm’s Central Station. The two penthouses, to be built in 2017 on the 7th and 8th floor of the centrally located Fleming7 building, offer panoramic city views . The marketing involves a mix of online and offline tools, including films for multiple channels. www.fleming7.se/rooftop
It's a fact - at last! We’re thrilled to announce that Daniel Askergren has joined our growing pool of international talent at Open Communications as Senior Account Director. Daniel is a true internationalist with an extensive background in the agency world, having worked as an Account Director at Ottoboni, one of Sweden’s largest digital agencies, and at DDB as Nordic Client Services Director.
In a case-driven marketing program targeting 40 countries, Andritz Separation, the Austria-based leader in industrial separation, is seeking to raise brand recognition and establish thought leadership in the industry. The communications program, which is now being rolled out globally, was developed together with Open Communications, a Stockholm-based international brand communications agency.
Whew! What a busy and exciting half year it's been! New clients. New projects. New staff. And a lot of fun and hard work together. We're now closing for two weeks to rejuvenate our souls, reopening on Monday, August 3rd. And we wish you a great summer! For urgent situations, you can call David Gray: david@open.se (+46 708 24 22 58) or Gunilla Lundström: gunilla@open.se (+46 702927114).
Award-winning and long-time Lowe Brindfors Art Director Håkan "Hank" Fagerstedt has joined Open Communications, the Stockholm-based independent global branding firm, as Creative Director. He will work closely with Co-Creative Director David Gray and CEO Gunilla Lundström to oversee the agency's creative work and ensure that clients are getting world-class service.
With 15 years as an award-winning designer under his belt, Totte brings a sharp graphic touch to his work at Open. Previously, he worked at Gyro, a global ideas shop, and an agency called “Det”. Over the years, Totte has worked on a mix of both international and local clients, including SAAB, Toyota, Peugeot, Metso, Adobe, Logica, Landslagets fotbollskola, Scandinavian Masters and more.
A true internationalist at heart, Eva has worked at Ogilvy, Lowe Brindfors, McCann and Ehrenstråhle BBDO. Over the years she has handled multinational accounts ranging from Kraft and Electrolux to Marbodal and Sandvik. While at BBDO, she was was responsible for the global Alfa Laval account and worked for Sandvik and SKF, delivering both traditional and interactive projects. Welcome to Open Eva!
To connect more deeply with customers, many international brands are turning to “experiential marketing” – a more holistic way of building likability and creating buzz. One good example is Electrolux, which launched The Cube concept in 17 European capitals – a “pop-up” restaurant to celebrate 90 years in the kitchen. On March 6, Electrolux and Volontaire will tell us more about this growing trend.