The demand for clean energy is on the rise. But simply adding more solar panels and electric cars is not the full answer. To conserve resources and avoid fuse blow-outs, consumers and businesses alike are realizing they need better tools and systems to monitor and control energy consumption. It feels inspiring to be working with Enequi, a Swedish cleantech company working to make this possible.
Many companies today are under-licensed on their software and risk paying hefty fines to the big vendors. But top execs are not always aware of the problem. Together with Snow Software, providers of tools to track usage, we developed a LinkedIn and Facebook campaign to call attention to the problem. The aim was to capture the hearts and minds of hard-to-reach CFOs and CTOs – and generating leads.
What an exciting and rewarding year 2015 has been! To all of our customers, colleagues and friends across the world, we wanted to say THANK YOU for all your fantastic feedback, kind words, endless support, trust and love. Now it's time for all of us to relax, be close to our nearest and dearest and have a joyous holiday. Have a truly fantastic holiday season! From all of us at OPEN.
To connect more deeply with customers, many international brands are turning to “experiential marketing” – a more holistic way of building likability and creating buzz. One good example is Electrolux, which launched The Cube concept in 17 European capitals – a “pop-up” restaurant to celebrate 90 years in the kitchen. On March 6, Electrolux and Volontaire will tell us more about this growing trend.