Award-winning and long-time Lowe Brindfors Art Director Håkan "Hank" Fagerstedt has joined Open Communications, the independent global brand communications firm, as Creative Director. He will work alongside Co-Creative Director & American copywriter David Gray and Gunilla Lundström, CEO, Partner and Account Director, to ensure that Open's growing client roster is getting top-quality service.
Award-winning and long-time Lowe Brindfors Art Director Håkan "Hank" Fagerstedt has joined Open Communications, the Stockholm-based independent global branding firm, as Creative Director. He will work closely with Co-Creative Director David Gray and CEO Gunilla Lundström to oversee the agency's creative work and ensure that clients are getting world-class service.
Trained at Forsbergs and K3 at Malmö Univ, Victor is an up and coming creative who is supporting our senior team. He worked previously at Footcone & Belding, Shackleton Direct, Amsterdam-based Euro RSCG Fuel and Dowell//Stubbs (later Gyro). At Fuel he was involved in 360-degree communications for the Volvo global account, including cutting edge digital and design work. Bienvenido a Open Victor!
A true internationalist at heart, Eva has worked at Ogilvy, Lowe Brindfors, McCann and Ehrenstråhle BBDO. Over the years she has handled multinational accounts ranging from Kraft and Electrolux to Marbodal and Sandvik. While at BBDO, she was was responsible for the global Alfa Laval account and worked for Sandvik and SKF, delivering both traditional and interactive projects. Welcome to Open Eva!
To connect more deeply with customers, many international brands are turning to “experiential marketing” – a more holistic way of building likability and creating buzz. One good example is Electrolux, which launched The Cube concept in 17 European capitals – a “pop-up” restaurant to celebrate 90 years in the kitchen. On March 6, Electrolux and Volontaire will tell us more about this growing trend.
Iggesund Paperboard har i ett djärvt försök att utmana dagens digitaliserade värld lanserat en stor fotokalender som uteslutande gjorts av företagets marknadsledande kartong Invercote®. Kalendrarna, varav två inom kort kommer att auktioneras ut på eBay i välgörande ändamål, ger prov på innovativa och uppseendeväckande tryck-, folierings-, stansnings- och bigningstekniker.
In a bold challenge to today’s digital world, Iggesund Paperboard has launched an oversized wall calendar made entirely of its market-leading Invercote® paperboard in just 100 handmade copies, two of which are soon to be auctioned for charity on eBay. The calendar showcases eye-catching and innovative printing, foiling, die-cutting and creasing techniques.