Emotions matter. Especially in B2B marketing. That applies to your selection of visual imagery for social media, ads, trade shows and more. Used effectively, high-impact images can grab attention, build your brand, differentiate your offering and drive sales, according to research from Google, CEB and Harvard.
Open Communications is delighted to announce that Daniel Askergren has joined its Stockholm creative hub as Senior Account Director. From strategy to brand activation in multiple channels, he brings deep knowledge of both B2B and B2C brands with more than 15 years of international experience. We're delighted to have Daniel joining our growing team.
Open Communications, the international brand communications agency, has added two senior recruits to support its growing business. Magdalena William, a former Managing Director at McCann and Account Director at Lowe Brindfors and Peacock Advertising has joined the account team. Jeanette Anderson, formerly a designer at MullenLow, King and DDB Paradiset, joins the Open creative studio.
To build awareness about its innovative materials solutions for the offshore oil and gas sector, Sandvik has launched a long-term communications program together with Open Communications, the Stockholm-based strategic brand communications agency. The program, which started in the spring of 2015, has already won several industry awards for its creative approach in this conservative sector.
Open Communications, the independent brand communications agency, is adding two senior team members and one intern to its team in Stockholm to support growing client needs. The agency says it recently started working with Austrian-based Andritz Separation and several product areas within Sandvik, necessitating an expansion of its strategic and creative resources.
As global brands increasingly rely on English-language marketing to drive results, the need for quality English content has never been greater. Open Communications has published a guide on improving English-language communications based on its extensive experience of working with global B2B and B2C brands.