Skip to content
Daniel Askergren, new Senior Account Director at Open Communications in Stockholm
Daniel Askergren, new Senior Account Director at Open Communications in Stockholm

Press release -

Open hires ex-Ottoboni and DDB Account Director Daniel Askergren to meet strong client demand

Open Communications announces that Daniel Askergren has joined its Stockholm creative hub as Senior Account Director. From strategy to brand activation in multiple channels, he brings deep knowledge of both B2B and B2C brands with more than 15 years of international experience.

Prior to joining Open, Daniel was Senior Account Director at Ottoboni, one of Sweden’s largest digital agencies, and earlier Nordic Client Service Director at DDB Stockholm where he worked to develop their Nordic offering. Prior to that he served as Key Account Director at Fältman & Malmén / Draftfcb, working extensively with HP and helping to establish their on- and off-line marketing communications strategies.

“I was attracted to Open’s clear profile of working on complex international assignments for ambitious brands,” says Daniel Askergren. “They are focused, have wind in their sails right now and are doing some amazing work for their clients.”

Digital. Social. Content. 
Daniel’s client portfolio includes a diverse mix of companies ranging from Telia, Eurocard, Husqvarna, Nordea and HP to Plannja and Ruuki Construction. Over the years, he has worked extensively in a 360-degree approach to create brand experiences that drive business – whether it involves digital, social, content marketing, film or more.

At the forefront of digital
“Daniel is a proven leader with both a strategic mind and hands-on knowledge of how to activate projects through a range of communication channels to drive client growth,” says Gunilla Lundström, CEO and partner at Open. “He has been at the forefront of strategic digital development, something I believe will be highly beneficial for our clients.”

World-class work - right from Stockholm
Daniel is the latest in a string of top-level hires at Open, which Lundström says is part of a strategy started a three years ago when she entered as CEO and Partner. “Clients appreciate working with senior communication experts that are quick, nimble and deliver world-class work,” she says. “They want to deal directly with people who know what they’re doing,” adds David Gray, Founder & Creative Director at Open.

Related links

Topics

Categories

Regions


Tell your story to the world - in English. Open Communications is a creative and strategic independent brand communications agency headquartered in Stockholm that serves a host of international brands. Roughly two-thirds of its clients are based outside Sweden. Founded in 2001, Open’s clients include Xylem (Flygt), Andritz Separation (Austria), Sandvik (Sweden and Shanghai), Ericsson, H&M, Etteplan, H&M, Ovako, Fresnius Kabi (Germany), Mengus, Mynewsdesk and Perkin Elmer (USA). The company has a multicultural staff and works primarily in English. Together with its partners, Open has won more than 100 international awards including Guldägg, a Silver CyberLion, Epica, Clio, and more.

Contacts

  • Why sales teams are turning to interactive sales tools
    Why sales teams are turning to interactive sales tools
    License:
    Media Use
    File format:
    .jpg
    Size:
    2038 x 1646, 961 KB
    Download
  • Open supports Xylem to launch groundbreaking Flygt pumping system with integrated intelligence
    Open supports Xylem to launch groundbreaking Flygt pumping system with integrated intelligence
    License:
    Media Use
    File format:
    .jpg
    Size:
    3585 x 1831, 1.88 MB
    Download
  • Open warmly welcomes Senior Account Director Daniel Askergren to its growing team
    Open warmly welcomes Senior Account Director Daniel Askergren to its growing team
    License:
    Media Use
    File format:
    .jpg
    Size:
    685 x 350, 160 KB
    Download
  • How do you satisfy over 100 million connoisseurs? Ask your separation specialists.
    How do you satisfy over 100 million connoisseurs? Ask your separation specialists.
    License:
    Media Use
    File format:
    .jpg
    Size:
    2362 x 1754, 1.39 MB
    Download
  • Open and Andritz Separation launch communications concept in 40 markets
    Open and Andritz Separation launch communications concept in 40 markets
    License:
    Media Use
    File format:
    .jpg
    Size:
    3508 x 2480, 751 KB
    Download
  • Sandvik goes subsea with innovative new solutions for the offshore oil and gas industry
    Sandvik goes subsea with innovative new solutions for the offshore oil and gas industry
    License:
    Media Use
    File format:
    .pdf
    Size:
    595 x 841, 328 KB
    Download
  • Helping surgeons to rebuild human skulls with 3D printing
    Helping surgeons to rebuild human skulls with 3D printing
    License:
    Media Use
    File format:
    .jpg
    Size:
    1600 x 900, 171 KB
    Download
  • Global engineering group Etteplan is intent on sparking positive change in the world of engineering
    Global engineering group Etteplan is intent on sparking positive change in the world of engineering
    License:
    Media Use
    File format:
    .jpg
    Size:
    2480 x 2480, 309 KB
    Download
  • How do you promote the ultimate rooftop office that’s not even built yet?
    How do you promote the ultimate rooftop office that’s not even built yet?
    License:
    Media Use
    File format:
    .jpg
    Size:
    1628 x 788, 787 KB
    Download
  • Sandvik invites you to listen to the sound of deepwater oil and gas challenges in this short film
    Play video
    Sandvik invites you to listen to the sound of deepwater oil and gas challenges in this short film
    License:
    Media Use
    File format:
    .mp4
    Length:
    1:24
    Download
  • A good move by OPEN Communications – follow the journey in this real-time video!
    Play video
    A good move by OPEN Communications – follow the journey in this real-time video!
    License:
    Media Use
    File format:
    .mov
    Length:
    0:59
    Download
  • Behind the scenes look at making of the stunning Invercote calendar
    Play video
    Behind the scenes look at making of the stunning Invercote calendar
    License:
    Media Use
    File format:
    .mp4
    Length:
    1:09
    Download

Related content

  • Open and Andritz Separation – brewing up fresh ways to sell separation expertise across the globe.

    Open Communications launches global communications concept for Andritz Separation

    In a case-driven marketing program targeting 40 countries, Andritz Separation, the Austria-based leader in industrial separation, is seeking to raise brand recognition and establish thought leadership in the industry. The communications program, which is now being rolled out globally, was developed together with Open Communications, a Stockholm-based international brand communications agency.

  • Open Communications adds Senior Account Director and MullenLowe Designer to support 40% growth.

    Open Communications adds Senior Account Director and MullenLowe Designer to support 40% growth.

    Open Communications, the international brand communications agency, has added two senior recruits to support its growing business. Magdalena William, a former Managing Director at McCann and Account Director at Lowe Brindfors and Peacock Advertising has joined the account team. Jeanette Anderson, formerly a designer at MullenLow, King and DDB Paradiset, joins the Open creative studio.

  • Content Marketing: the emperor’s new clothes?

    Content Marketing: the emperor’s new clothes?

    Let us start by making a confession. We at Open have a love-hate relationship to content marketing. On the one hand, the term bugs us because it's so all encompassing, vague and devoid of strategic emphasis. Content marketing? Come again? At the same time, we love the possibilities that exciting new digital tools and platforms are opening for the world’s storytellers. In a way, we are hooked too.

  • Open and Sandvik create emotional brand experiences targeting the offshore oil and gas industry

    To build awareness about its innovative materials solutions for the offshore oil and gas sector, Sandvik has launched a long-term communications program together with Open Communications, the Stockholm-based strategic brand communications agency. The program, which started in the spring of 2015, has already won several industry awards for its creative approach in this conservative sector.

  • Daniel Askergren, new Senior Account Director at Open Communications in Stockholm

    Open welcomes Senior Account Director Daniel Askergren to its growing international team.

    It's a fact - at last! We’re thrilled to announce that Daniel Askergren has joined our growing pool of international talent at Open Communications as Senior Account Director. Daniel is a true internationalist with an extensive background in the agency world, having worked as an Account Director at Ottoboni, one of Sweden’s largest digital agencies, and at DDB as Nordic Client Services Director.

  • Open has been selected to help promote these exclusive new ROOFTOP office spaces in Stockholm

    Introducing a premier new creative office in Stockholm where the sky really is the limit

    We’re delighted to be helping to launch ROOFTOP, an exclusive office located just a stone’s throw from Stockholm’s Central Station. The two penthouses, to be built in 2017 on the 7th and 8th floor of the centrally located Fleming7 building, offer panoramic city views . The marketing involves a mix of online and offline tools, including films for multiple channels. www.fleming7.se/rooftop