Opportunities grow for EU Organic Certified Swedish organic producers as London’s conscious consumers show strong support

A new survey conducted by the research institute Verian on behalf of Organic Sweden reveals that 73% of conscious consumers in London hold a positive perception of Swedish organic food. This encouraging result further strengthens the three-year export initiative, Organic Export UK, where Swedish food companies with organic products collaborate to establish themselves in the UK market.

Health as the Primary Driver for Organic Choices
The survey, conducted among conscious consumers in London and its suburbs, also highlights that the target group possesses significant knowledge of EU organic production. Health and sustainability emerge as the primary reasons for choosing organic food and beverages, closely followed by better taste and fewer additives.

– Organic Sweden is leading the Organic Export UK project in collaboration with nine Swedish food companies. Over the course of three years, we aim to ensure that their products reach British consumers. The strong reputation of Swedish organic food and beverages provides a significant boost to our export initiative, says Anton Järild, Project Manager at Organic Sweden.

Key Findings from the Survey:

• Positive perception of Swedish organic food – 73% of conscious consumers in London have a favourable view of Swedish organic food products.

• High awareness of organic production – 80% consider themselves well or very well informed about organic production.

• Focus on health and sustainability – The most important factors in choosing organic products are health and sustainability, followed by better taste and fewer additives.

• Challenges: Price and availability – The biggest obstacles to purchasing organic products are higher prices and limited availability.
  
  

– We observe a positive trend for organic food in the UK and strong interest in the types of products included in our export initiative. Through collaboration on communication, trade fairs, and marketing campaigns, we aim to lower barriers and facilitate success for Swedish companies in the UK market, says Anton Järild.

Swedish Organic Food in Focus at NOPEX Trade Fair
The next step in the export initiative is a Swedish pavilion at the Natural and Organic Products Expo (NOPEX) in London between 12–13 May. NOPEX is the UK’s largest trade fair for organic food and beverages. Participating Swedish companies will showcase their products and engage with British buyers and distributors.

– We look forward to bringing together leading food companies under a unified umbrella to highlight the strong added value of Swedish organic products. With the EU’s common certification for organic production, companies can easily demonstrate and guarantee that their products make a difference for both the environment and consumers, says Charlotte Bladh André, CEO of Organic Sweden.

Swedish Companies Participating in Organic Export UK:

• Berte Qvarn – Sweden’s oldest family-owned mill, offering high-quality organic flour and oats.
• Biofood – A leader in organic and health foods, with a broad range from superfoods to essential ingredients.
• Camelina of Sweden – Versatile oils and seeds from camelina, cultivated with a focus on sustainability and great taste.
• Dig – Organic snacks with a short ingredient list, created with care for both flavour and the environment.
• Fazer Mills – Organic grain products with a strong focus on Nordic ingredients and sustainable farming.
• Moonvalley – Natural energy bars developed by elite athletes, perfect for an active lifestyle.
• Nordic Chocolate – Award-winning bean-to-bar chocolate, crafted from organic cocoa with a passion for sustainability.
• Oh Mungood – Organic and plant-based products made from mung beans, a sustainable protein source.
• Svenska Lantchips – Traditional, flavourful crisps of the highest quality.
  
  

There is still space for additional companies within Organic Export UK. Contact Anton Järild at Organic Sweden for more information on participation.

About Organic Export UK
Organic Export UK is a three-year project aimed at increasing sales and production of organic food from Sweden through export-promoting activities. The initiative is led by Organic Sweden, the industry organisation for organic food in Sweden. The project is primarily funded by the EU.