​Picadeli once again nominated for an international award

The internationally successful Swedish salad bar company Picadeli just got nominated at the prestigious The Drum Marketing Awards - UK's leading competition for global marketing and branding initiatives. Picadeli is one of the finalists with the company's new brand identity Fast Food de la Future, which according to Magnus Johansson, Head of Marketing, has propelled the brand's position into the future.

Picadeli is nominated in the Re-Brand / Re-Launch Strategy Of The Year category for its new brand identity Fast Food de la Future. A concept that redefines the perception of fast food and is derived from the company's vision that fast food does not necessarily mean junk food. The new identity which will convince consumers that it is both faster than fast food and convenient to eat fresh and tasty, has been developed together with Stockholm-based communications agency Nosy.

- It is great fun that we can, through visual identity and design, also put focus on Picadeli's mission to make healthier fast food accessible to the many people. Plant-based convenience food is the future and we want be recognized as an active part of and continue to pioneer that development, says Magnus Johansson, Head of Marketing at Picadeli.

Picadeli has previously won several international awards with its salad bar concept, among other things, the company was named Product of the Year by French consumers in 2019 and was nominated this fall for its new brand identity in the Swedish Design Award.

- We are incredibly proud over our new brand identity, there is a lot of hard work behind the idea, strategy and concept. The nomination at The Drum Marketing Awards gives us even more courage to continue to challenge the perception of fast food. Europe will see much more of us going forward, rest assure, says Magnus Johansson with a smile.

The Drum is Europe's largest media and marketing website and the fastest growing in the US and APAC. Each month they attract over 1.4 million unique users and have over 200,000 social followers. The Drum’s role is to help readers to make informed decisions and by showcasing effective marketing executions, and to promote the people and businesses behind the best work. The winner will be selected by a jury later this year.

For more information, contact:

Magnus Johansson, M: +46 (0)70 280 20 07

About Picadeli 

Picadeli is a Swedish salad pioneer, driven by the belief that fast food should be the opposite of junk food. The idea is simple; through handpicked salads, challenge people’s way of buying and eating salad. The high-tech salad bars can be found in more than 2100 stores around Europe, from Scandinavia in the north to France in the south. Since the start in 2009, Picadeli has enabled the grocery trade to offer its customers an innovative, fresh and tasty salad concept. The company currently has more than 140 employees and has sales of more than SEK 1.4 billion. Picadeli has been a member of the Greenfood Group since 2015, a leader in healthy food in the Nordic countries.