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From Preventive Cancer Surgery to the Birth of a Sportswear Brand

From Preventive Cancer Surgery to the Birth of a Sportswear Brand

Anna Wretling, founder of the Power Woman brand, started training at age 38 following a preventative cancer operation. With her mother and aunts having been afflicted by breast cancer, the risk the same thing happening to Anna and her cousins was also extremely high. She therefore opted for preventative surgery to improve quality of life for herself and her children.

– The knowledge that I would likely get breast cancer was nerve-wracking, but I did it for my children. I grew up with a mother who had breast cancer and it was immensely stressful. I asked myself how I could spare my own children the same painful experience, Anna says.

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We believe in the power that exists within every woman. The power to get past limits we did not think possible. To challenge yourself, squeeze harder, go further. It's Power Woman's philosophy. We want to encourage all amazing women to move, live healthy and feel good.

But everyone is not feeling good at all. Cancer can affect you, your friend, your mother or any related person. It is a disease that strikes hard and adversely. Right now the world is in a pink, clear consensus to support those who suffer from breast cancer and their relatives.

Power Woman believes that exercise and good health choices have positive effects both for prevention, but also during and after suffering from cancer. Therefore, we always want to inspire women to exercise, to be strong and to support each other. Even if we were to suffer from the worst.

With every sold T-shirt, we donate 25 SEK to breast cancer research and every time you post a picture with the t-shirt on and use hashtags #powerboob #powerwoman, we donate an additional 1 SEK.



Power Woman design sports apparel that are perfect for the female body and extensively tested by the world's top female athletes. The apparel combine fashion, fit and sports in one.

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Power Woman är ett svenskt varumärke som lanserades 2015 av Anna Wretling som äger och driver företaget. Power Woman vill ge kvinnor mod och kraft att utmana sina gränser. Power Woman är ett E-handelsföretag som startade med en mindre löpkollektion till att nu innefatta mer än 250 artiklar inom träning, simning, löpning, cykel, yoga, triathlon och skidåkning. Allt är tillverkat i egen noggrann produktion, ner i material, design, mönster och sömmar. ”Vi har inte lämnat något åt slumpen” säger Anna som genom det noggranna arbetet har oerhört nöjda återkommande kunder. Power Woman kombinerar mycket hög funktion, passform, detaljrika produkter med design som har attityd och stilkänsla. Företaget växer stadigt varje månad och tar mer och mer mark globalt.

Power Woman driver även ett community i form av en idrottsförening enbart för kvinnor, Team Power Woman Athletic Club, som på kort tid blivit en av Sveriges största idrottsklubbar för kvinnor.


Anna Wretling

Presskontakt Founder

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