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​Power Woman Readies for International Growth with New E-com Platform

Swedish premium sportswear brand Power Woman had its sights set on international expansion right from the start. Today, the brand's limited collections are selling out quickly and the company is experiencing a clear demand from athletes and influencers around the world. This demand is now ready to be met thanks to newly acquired expertise, greatly improved production and logistics processes, as well as a modern e-commerce platform.

– We are definitely on fire right now, with lots of great things happening at once. Our team was recently strengthened with several leading industry experts, and our foundation is in place for moving further into international markets. The truth is that the slow-moving Swedish market has never been our end destination, says Power Woman founder Anna Wretling.

Being bold and pushing boundaries are more than empty words for the founder of Power Woman – an entrepreneur and mother of two who has completed several of the world's most extreme triathlon races.

And though Anna Wretling is seriously bothered by the fact that less than 1% of Swedish venture capital is awarded to female entrepreneurs, Power Woman is doing exceedingly well. The brand's international growth effort is now partly funded. Other than the recent additions to the team and other improvements, the company has launched a modern e-commerce platform that is ready for international reach.

– Any technical limits for growing internationally are out of the equation thanks to our new online platform, based on Magento 2 as a single-page application. This will give our users a smooth and fast experience, while tying in perfectly with our business model, says Anna Wretling, who continues:

– Power Woman's product line is perfectly suited for global reach and growth using e-commerce as the primary driver. With our new platform, we are more than ready to take this step. We update our collections often and our broad product range means that we are not particularly season-dependent. Our delivery model is actually rather linear.

Power Woman creates its new collections from the ground up, starting one year ahead of each launch. This allows the brand to build awareness and momentum ahead of new releases. With a flexible technical platform in place, the company can also shift its focus to international branding efforts.

– Our goal is to empower women across borders, and all the technical tools are now in place for us to reach that goal. And we will, adds Anna Wretling. 


Power Woman

Power Woman is a Swedish high-end sportswear brand. Power Woman design sports apparel that are perfect for the female body and extensively tested by the world's top female athletes. The apparel combine fashion, fit and sports in one. Behind the brand stand entrepreneur and triathlete Anna Wretling who´s passion is to empower women through the brand and through the sports community Team Power Woman Athletic Club.

Team Power Woman Athletic Club – Non profit

Team Power Woman Athletic Club is a team of individuals whose drive, and main goal is to support each other. Founder, serial entrepreneur and triathlete Anna Wretling wanted to create a loving community where everyone always feels welcome. It’s not important if you are a professional or a beginner. ”- The only ”requirement” I have, is that we are kind to each other” says Anna.

A membership at Team Power Woman is free of charge, because we want everyone to have the opportunity to be a part of our team. Team Power Woman Athletic Club has +1100 members and are members of the Swedish National Sports Association, The Swedish Triathlon Association, The Swedish Cycling Federation and The Swedish Ski Federation. This allows you to compete with a license in our Team Power Woman Athletic Club.

Press contact: Anna Wretling E-mail:


  • Spa, hälsa, friskvård

Power Woman är ett svenskt varumärke som lanserades 2015 av Anna Wretling som äger och driver företaget. Power Woman vill ge kvinnor mod och kraft att utmana sina gränser. Power Woman är ett E-handelsföretag som startade med en mindre löpkollektion till att nu innefatta mer än 250 artiklar inom träning, simning, löpning, cykel, yoga, triathlon och skidåkning. Allt är tillverkat i egen noggrann produktion, ner i material, design, mönster och sömmar. ”Vi har inte lämnat något åt slumpen” säger Anna som genom det noggranna arbetet har oerhört nöjda återkommande kunder. Power Woman kombinerar mycket hög funktion, passform, detaljrika produkter med design som har attityd och stilkänsla. Företaget växer stadigt varje månad och tar mer och mer mark globalt.

Power Woman driver även ett community i form av en idrottsförening enbart för kvinnor, Team Power Woman Athletic Club, som på kort tid blivit en av Sveriges största idrottsklubbar för kvinnor.


Anna Wretling

Presskontakt Founder

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