Pressmeddelande -

Swedish billionaire Erik Selin invests in nicotine pouch innovation company Sting Free AB

Erik Selin has invested 4.4 million SEK in the Swedish nicotine pouch innovation company Sting Free AB. He has thus become the second largest shareholder in the company, which is now valued at just under SEK 31 million.

Sting Free AB has developed and patented a new and improved pouch, for modern oral nicotine pouches and snus, where one side has an integrated protective shield for the gums. The shield effectively reduces the burning sensation and gum irritation that is normally caused by these products.

This is the third time Erik Selin has invested in companies in the snus industry. He is already the largest Swedish shareholder in the snus giant Swedish Match and is also a major shareholder in Haypp Group, which is the largest e-trader of snus and modern oral nicotine pouches in Europe.

Bengt and Daniel Wiberg intends to give snus and nicotine pouch users a unique experience
Bengt and Daniel Wiberg intends to give snus and nicotine pouch users an improved experience

"We welcome Erik with open arms and could not have found a better partner," says the company's founder and chairman Bengt Wiberg.

Bengt has a master's degree in economics and is the former CFO for the county of Lidingö and ABV Rock Group. His eldest son, Daniel Wiberg, is the company's CEO and has a master's degree in mechanical engineering . Among the company's current shareholders are also Professor Curt Enzell, inventor of the original snus pouch and Meg Tivéus, a former board member of Swedish Match.

“We are a tobacco harm reduction company whose technology has already received much media attention and an international award for removing the stinging sensation. The stinging sensation is often considered as being a deterrent for smokers and other nicotine users who have never tried smokefree oral nicotine products”, says Bengt Wiberg.

Sting Free AB recently conducted a survey with more than 1,000 snus and nicotine pouch using men and women in Sweden. The results show that the patented technology is in demand, especially among women and those who have, or are concerned about, oral health problems linked to their use of these types of products. The survey results shows that 59% of users dislike the familiar burning sensation and 56% have worried about their oral health in connection with their use of the products presently on the market. The market for snus and tobacco-free nicotine pouches is presently worth approximately SEK 9 billion per year in Scandinavia alone.

Survey results of 1000+ responding snus/nicotine pouch users in Sweden 2022
Survey results of 1000+ responding snus and/or nicotine pouch users in Sweden 2022

Before the end of 2022, Sting Free AB will launch its first tobacco-free nicotine pouch with the unique integrated Stingfree shield.

"In the future our goal is to license the technology and thereby create a new standard in the industry that is as familiar to consumers as light products are for soft drinks or Gore-Tex is for clothes and shoes," says the company's CEO Daniel Wiberg.

Stingfree modern oral nicotine pouches
Stingfree modern oral nicotine pouches

Ämnen

  • Hälsa, sjukvård, läkemedel

Kategorier

  • modern oral
  • nicopods
  • nicotine pouches
  • nicotine
  • erik selin
  • smokeless tobacco
  • all white
  • stingfree snus
  • sting free ab
  • snus

Regioner

  • Utanför Sverige

Sting Free AB, har utvecklat och patenterat en produkt och en metod för att göra alla tobaksfria nikotinpåsar och snus fria från sveda och därigenom göra dessa produkter mer njutbara och tillgängliga samtidigt som tandköttet skyddas genom att använda vår skyddande Stingfree-teknologi.”

Kontakter

Relaterat innehåll

  • Revolutionary nicotine pouch invention conquers patent approvals in US/EUR

    STOCKHOLM, SWEDEN - Sting Free AB’s award-winning nicotine pouch innovation receives patent approvals in the U.S. and Europe. Sting Free Technology makes snus and nicotine pouch products more accessible to adult consumers by eliminating the stinging sensation on the sensitive gum associated with their use. The patent covers new and improved pouch technology.

  • INVESTORS EMBRACE REVOLUTIONARY NOVEL NICOTINE POUCH TECHNOLOGY

    Sting Free AB has successfully finalized an ownership dispersion at a pre-money valuation of SEK 27 million (3.1 million USD). Investors include Professor Curt Enzell, inventor of pouched snus portions. The company has patented an improved pouch that prevents stinging and irritation of the gums. The innovation may become a future disruptive new standard for all pouched nicotine products worldwide.

  • Stingfree - The world's first nicotine pouches with an integrated patented protection for the gums have been launched in Sweden

    Sting Free AB has developed a new improved pouch for nicotine pouches and snus, where one side has an integrated shield for the gums. The protection effectively reduces the burning sensation and irritation normally caused by these products. The Stingfree technology is patent approved in the US and Europe. Property billionaire Erik Selin is the second largest shareholder after the Wiberg family.

  • Billionaire pave the way for nicotine pouches sans discomfort with gum protection

    Stingfree AB, an innovative snus company in Sweden, successfully raised 5 million SEK, valuing the company at 40.6 million SEK. Billionaire entrepreneur Erik Selin increased his stake to 21.9%, showing great confidence in its future. Stingfree products features patented gum protection, reducing gum irritation. A pilot study with 23 dentist snus users showed significant oral health improvements.

  • Impact of Nicotine Pouches on Oral Health: A Growing Concern Among Young Adults in Sweden

    Recently there has been a noticeable trend among young adults to avoid regular dental visits due to oral health problems caused by the use of nicotine pouches. These popular products have been linked to significant issues with the gums and oral mucosa.. The Swedish government’s new dental care reform, which lowers the age limit for free dental care to 19 years, may further exacerbate problems.

  • Swedish dentists recommend nicotine pouches with integrated gum protection

    20 out of the 23 snus/nicotine pouch using dentists, who participated in a 5 week trial of Stingfree nicotine pouches, recommend Stingfree pouches to patients suffering from irritated gums or snus lesions in the oral mucosa. Stingfree nicotine pouches are the world's only patented nicotine pouches with built in gum protection that reduces burning sensation and irritation of the users’ gums.