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Kategorier: barn

  • Toy Promotion leads the way in sustainable play, launching a Smurfs-themed memory game campaign in collaboration with Burger King across Nordic markets.


    As excitement builds for the upcoming Smurfs film (premiering July 18, 2025), Toy Promotion is launching a campaign in collaboration with Burger King: six collectible memory sets, each featuring Smurf-themed artwork and 100% plastic-free materials. As children collect more sets, the game expands—culminating in a 120-card memory challenge available exclusively with King JR meals at Burger King

  • Super Charlie flies by Burger King

    Toy Promotion is introducing the new movie star - Super Charlie, with 6 different story books, available in Burger King restaurants in Sweden, Denmark and Norway. Each local campaign is launched at the time for the Super Charlie movie release. The books about Super Charlie is written by Camilla Läckberg and offers the your readers exiting adventures. Not all super heroes wear a cape - some wear d

  • Musse & Helium return to Burger King with 100% Plastic-Free Books!

    Toy Promotion is excited to welcome Musse & Helium back to Burger King Scandinavia. These treasured characters will be part of the King JR Meal at over 200 Burger King restaurants across Sweden, Norway, and Denmark.
    The Nordic children’s book market saw Musse & Helium soar to superstardom in 2023, with over 3.2 million books sold. That translates to more than one book per child aged 1-1

  • Musse & Helium return to Burger King with 100% Plastic-Free Books!

    Toy Promotion is excited to welcome Musse & Helium back to Burger King Scandinavia. These treasured characters will be part of the King JR Meal at over 200 Burger King restaurants across Sweden, Norway, and Denmark.
    The Nordic children’s book market saw Musse & Helium soar to superstardom in 2023, with over 3.2 million books sold. That translates to more than one book per child aged 1

  • Populära Musse & Helium nu på Burger King!

    Böckerna med Musse & Helium är bland de mest populära i Skandinavien med över 2 miljoner sålda böcker. Under våren och sommaren 2022 kommer Burger King lansera spännande kampanjer med Musse & Helium och Toy Promotion har tillsammans med Bonniers utvecklat böcker som delas ut i King JR meals hos Burger King i Sverige, Norge och Danmark.

  • First Camp inleder samarbete med Toy Promotion

    First Camp inleder samarbete med Toy Promotion som har tagit fram ett nytt sortiment av promotion- och merchandise produkter till First Camps barnklubb med sagofiguren Yessi. Mjukisfiguren som nu finns på alla First Camps destinationer gör att alla barn har möjlighet att ta med sig Yessi hem.