This summer, the PJ Masks heroes are swooping into over 500 Burger King restaurants in France. These popular heroes arrive in eco-friendly storybooks that are 100 % plastic-free, offering both entertainment and sustainability. Plus, they haven’t traveled far. All storybooks are locally produced in Europe.
A plastic toy hurts the planet and is fun for a moment, but a story lives on and is made f
Toy Promotion is excited to welcome Musse & Helium back to Burger King Scandinavia. These treasured characters will be part of the King JR Meal at over 200 Burger King restaurants across Sweden, Norway, and Denmark.
The Nordic children’s book market saw Musse & Helium soar to superstardom in 2023, with over 3.2 million books sold. That translates to more than one book per child aged 1
Starting now, families with children visiting Burger King restaurants in France will meet the new King JR campaign with PLAYMOBIL.
This campaign marks the first time ever that Burger King France uses hardcover books. To make this campaign become a reality. Toy Promotion was entrusted with developing three uniquely designed PLAYMOBIL-themed books in Search & Find format. The task was pr