ITAB and Turnpike Enter Strategic Partnership – First Deployment at Magasin in Denmark

A Bold Leap for Retail: ITAB and Turnpike Announce Strategic Partnership to Redefine the In-Store Experience

Turnpike, a pioneer in real-time workforce management and smart communication solutions, is joining forces with ITAB — a global leader in creating immersive physical retail environments — to reshape the future of retail. This long-term strategic partnership marks a major step forward in delivering seamless customer service, operational excellence, and next-generation in-store experiences.

Under the joint vision "Rethink Retail. Together.", the two companies are set to drive a new wave of innovation that will empower store teams, enhance customer engagement, and future-proof physical retail across international markets.

Showcasing Success with Magasin The first results of the partnership have been amazing. Following a short pilot in 2023, customer experience KPIs showed significant improvements, leading Magasin to fully adopt Turnpike’s solution across all larger department stores.

The solution for Magasin - Denmark’s iconic department store chain - is designed to empower store employees and elevate customer experiences.

Watch the Magasin Denmark Case here: Click on this link

By Q2 2024, the flagship store in Copenhagen was fully equipped with the technology, completing the rollout. Magasin has seen a remarkable 8% increase in customer satisfaction, underscoring the power of effective service in today’s retail landscape.

Anne Sorensen, Sales Manager at Magasin Kongens Nytorv is very enthusiastic over the system and the effect, "It's so easy to use. Even for those with no tech experience. Since implementing Turnpike, our Net Promoter Score has risen to the highest levels ever, proving just how much this tool has enhanced our customer service".

See the full interview with Anne Sorensen, Sales Manager, Magasin here: Click on this link

A Broader Vision for Retail Excellence With an expanding portfolio of clients, ITAB and Turnpike are committed to delivering solutions that enhance both the customer journey and store operations on a wider scale.

This case with Magasin highlights just one example of the transformative value created by our combined efforts, as we continuously work together to raise industry standards for client success and satisfaction.

Further Read on ITAB / Turnpike work for Magasin > Check out the latest article in Scandinavian Mind - Retail innovations to watch right now - Click this link

For more information and to book a demo, please contact: Hanna Nilsson, hanna@turnpikegroup.com +46 (0)735 55 56 69

About Turnpike Turnpike is a leader in workforce management and smart communication solutions designed to empower staff and improve customer experiences in retail environments. By integrating advanced technology with real-time data, Turnpike helps stores streamline operations and enhance customer engagement.

About ITAB ITAB helps customers turn consumer brand experience into physical reality with their know-how, solutions, and ecosystem of partners. Co-creating together with consumers and retailers, ITAB delivers the physical realization of engaging, convenient, and seamless environments, delivering measurable results for customers in-store experience, sales, efficiency, service, and running costs.

About Magasin Magasin is Denmark’s premier department store chain, known for its commitment to delivering exceptional customer service and a unique shopping experience. With eight stores across the country, Magasin continues to set the benchmark in retail excellence in Denmark.

About Samsung: Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, Samsung is transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions.