Tags: content marketing
APACD joins HBM in Hong Bao Media Savvy Awards 2020
Hong Bao Media (HBM) is thrilled to announce that the Asia Pacific Association of Communications Directors (APACD) is supporting the Hong Bao Media Savvy Awards this year.
How will delegates take to STB's pilot hybrid events?
The Singapore Tourism Board’s two planned hybrid business events raise the question: will delegates attend in person, or prefer to take part in a virtual event from home? The upshot of this for communications specialists is to make people feel included, irrespective of where they are joining from. Here are five changes to the ways events will be run in future.
Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day
A small group of Communications Directors produced an impromptu program in our KL studio today, and had their questions answered on producing video in-house.
HBM's Mark Laudi nominated Hon Secretary of the Marketing Institute of Singapore
I have been appointed Honorary Secretary of the Marketing Institute of Singapore, following last night's 43rd Annual General Meeting at the M Hotel.
The Executive Council - which consists of the same Councillors as last year, plus two new members - has very substantial plans for the year ahead. The fragmentation brought about by digital marketing has left many marketers starting from scratch in
Why you need to share content ...even if it's not written by you
Sharing content is an imperative for marketers today.
Just released: content marketing tips for Singapore market managers
Watch five communications experts share their street smart views on content marketing in the Singapore context.
Eight best practices for marketers when arranging a shoot with a video production company
So, you want to produce a content marketing program and you have engaged a video crew. You want them to shoot the program at your factory overseas. What involvement do you need to have to ensure a smooth production and an award-winning program?
HBM relaunches video series featuring street smart business advice
Hong Bao Media has revamped its "Simon Says" series, in which frequent BBC commentator Simon Littlewood offers business viewers sophisticated yet street smart advice.
HBM's Mark Laudi joins council of the Marketing Institute of Singapore
Hong Bao Media CEO Mark Laudi has joined the management council of the Marketing Institute of Singapore to contribute to the development of Singapore's marketing industry.
Hong Bao Media now distributes business video content through Dianomi network
HBM has broadened its reach by joining the Dianomi content network. This means we are able to deliver the premium corporate news programs we produce for our clientso to top business websites globally.
Essentials of Video Communication
What is video marketing? And how often must you produce videos to make your video marketing strategy a success?
eventv will be at The Malaysia Business Events Week
Mark Laudi and our team from eventv will be at The Malaysia Business Events Week being held between September 21-23, 2015 in Kuala Lumpur.
Asian Entrepreneur sat down for an interview with our CEO, Mark Laudi
From anchorman to entrepreneur, Mark Laudi is always thinking of new ideas for his business.
HBM has been shortlisted in the Best Event Supplier category at the Asia Pacific MICE Awards 2015
We've made the cut! Hong Bao Media has been shortlisted in the Best event supplier/contractor category at the Asia Pacific MICE Awards 2015 to be held in Singapore on September 10, 2015.
Hong Bao Media (HBM) on MyNewsDesk
The Hong Bao Media website now has a news section to keep you informed and up-to-date with our services, events, news and views. We have tied up with MyNewsDesk to share all company related news with our clients, followers and contemporaries.
Follow us on MyNewsDesk for the latest from the world of media training, video content marketing, internal communications, investor communications and in
Troubleshooting your Content Marketing initiatives
So, you've done your best to create content. You have written or produced interesting articles and/or videos that you think your target market will find valuable. You have uploaded it to your website or corporate blog, and your corporate YouTube channel. But you are not getting the response you hoped for. Now you are under pressure to cut the budget. What can you do?
The death of online marketing as we know it
The problem with online marketing is that it is constantly evolving. Having first grappled with search marketing, and then the social media phenomenon, marketers are trying to come to grips with the latest strategy. But little of their past experience can prepare them for what's in store.
Producing brand enhancing content marketing videos
Marketers spend much time and effort building their brand – and then ruin it all with a poorly-executed video. How do you avoid this?
Producing content marketing programs for mobile
So, you've completed your content marketing video and you are ready to share it with the world. One way to reach your target market is through their mobile device. But this raises three important questions, which I answer in this article.