5 reasons innovators should use PitchMark
Prevention is better than cure. That’s why when we buy a vehicle, we buy an insurance plan for it too. But what safeguards do innovators have when it comes to their ideas?
That’s where PitchMark comes in. Idea theft is a problem that many innovators face, and the financial loss and hurt feelings that arise from seeing your ideas copied by others without consent, credit and compensation can be
“Cheat codes” for creativity: Designer Virgil Abloh leaves behind a provocative legacy
The fashion world is mourning the passing of Virgil Abloh, the 41-year-old artistic director of Louis Vuitton's menswear collection, from cancer.
He leaves behind a formidable legacy. When he began his tenure at Louis Vuitton in 2018, Abloh – the son of Ghanaian immigrants who had made their new home in the United States – became the first black man to take on the artistic direction of tha
How to use PitchFeed
PitchMark deters the theft of your concepts, creations, proposals, business plans, music — basically, any ideas that you conceive and want to protect as your own when submitting these ideas for pitches to potential clients. Read more here about how the PitchMark Certificate helps you to do this.
Your idea ownership gains another layer of protection when you opt to appear on PitchFeed. This sect
How to use the PitchMark Certificate
All innovators want to benefit from their original ideas. To do so usually involves discussing or pitching the idea with others, in order to get funding, marketing, or feedback.
Unfortunately, this opens up innovators to the risk of idea theft. Copyright protection mechanisms do exist, but they can be costly and cumbersome. Here’s where PitchMark can help.
When innovators register thei
What Secretlab can learn from the Egg chair's IP journey
For a company that made its name by designing gaming hardware beloved by gamers worldwide, this review of Razer’s first gaming chair last year perhaps stung a little: “It looks like Razer decided to largely copy one of today’s oft-cited favorites: the new $499 Razer Iskur is a dead ringer for the similarly-priced Secretlab Omega and Titan,” said The Verge of Razer’s entry into the red-hot gaming c
Nothing is eternal — is this the start of a new era for comic book IP?
The recent announcement of a collaboration between esteemed publisher Penguin Classics and comics giant Marvel is the latest proof that comic book content is dominating the zeitgeist.
Later this year, they will be publishing special editions of Black Panther, Captain America, and The Amazing Spider-Man under the Penguin Classics Marvel Collection, which will mark the first time comics have bee
PitchMark calls for fundamental rethink of Intellectual Property value among creators and their clients
In a digital world, where economic value is created before products are manufactured and before services are executed, the value of IP should get much greater emphasis than is currently the case. Ironically, this is often least appreciated by the innovators who create this value, especially when they pitch their ideas to prospective clients and investors.
PitchMark Innovator Spotlight: Author and illustrator Tienny The
A creative who specialises in illustrations and animation, Tienny The has been fascinated with visual and narrative storytelling since she was a child. “From a very young age, I enjoyed drawing and creating stories whenever ideas inspired and spurred my imagination,” she shares.
To turn this interest into a career, she entered Lasalle College of the Arts to train in Animation Art. She later ear
What China’s new bullishness about IP means for its economic future
It wasn’t that long ago that China had an unflattering reputation for being a copier of intellectual property. But that perception has been changing fast as the country’s economy has grown by leaps and bounds over the past decade. Along the way, many of its technological innovations from social media to payments platforms have been ahead of the global curve.
And now, going by the recently rele
The IP of designer fonts
No matter what service or product a company is selling, chances are they are using some kind of font in their marketing materials. While many people assume that fonts can be used freely, font programmes and their underlying typefaces are actually intellectual property protected by copyright.
In 2009, Font Bureau, an American type foundry, sued NBC Universal for failing to secure the rights to a
What a longer copyright term means for creators
As the saying goes, time is money. And when it comes to IP matters, time is an important factor for creators. A recent change to IP laws in Uzbekistan serves as a useful example of how time plays a crucial role when it comes to protecting one’s innovations.
Uzbekistan has expanded the general term of copyright protection from 50 years to 70 years, following the death of the author. This change
Why this community burned a coat created through IP theft
Today’s fashion plagiarist is spoilt for choice. The Internet is flooded with high-resolution images of the latest designs, and catwalk shows are live-streamed on social media.
Meanwhile, pressure is mounting on brands and retailers to cut costs in an increasingly tough market, and design departments are shrinking. As a result, the perennial problem of copying is becoming even more prolific.
The savvy use of IP in Tiffany’s new ad campaign
American jewellery brand Tiffany & Co, founded in 1837 and recently acquired by luxury conglomerate LVMH, is hoping to connect with young consumers with its next marketing push. Teasers for its upcoming advertising campaign feature three heavy-hitters — power couple Beyoncé and Jay-Z, and a painting by the late Jean-Michel Basquiat.
While Beyoncé and Jay-Z are two of pop culture’s most
Safeguarding IP of indigenous knowledge may be crucial for the human race
With an estimated 14 to 17 million indigenous peoples, it is not surprising that the Philippines has a legal framework for the protection of indigenous works. For instance, its Indigenous Peoples’ Rights Act introduced the concept of community intellectual rights and granted indigenous peoples the right to practice and revitalise their cultural traditions and customs.
However, many of the a
Can you copyright a scent? It’s complicated
In a world where the travel industry has been upended by the pandemic, what should airlines do to get their business off the ground again? Singapore Airlines is pulling out the stops to navigate this turbulent landscape, launching a plethora of creative initiatives to lure nervous travellers back into the skies. Among these initiatives is a signature scent known as Batik Flora by Singapore Airline
How this Singapore National Day song reflects evolving views of IP
Singapore marks its National Day every August, and one of the unique features of this annual celebration is the commissioning of a new National Day theme song. While the 2021 theme song The Road Ahead has been warmly received, that’s definitely not a sure thing every year — in fact, one of the hallmarks of the run-up to the National Day Parade is a spirited public debate over whether the theme son
YouTube makes changes to copyright infringement system
YouTube is making changes to its copyright enforcement policies. From September it will make it less easy for copyright holders to make manual claims for YouTube videos that include very short music clips or unintentional music.
It is illegal to share photos of the Eiffel Tower at night
It is actually illegal to share photos of the Eiffel Tower at night due to a loophole in European Union laws.
Photographer thunderstruck by photo rip-off
Photographer Sean R. Heavey claims a 2010 photo he took of a supercell thunderstorm, which he called The Mothership, was used by Netflix in their hit series Stranger Things and a Netflix feature-length movie, How It Ends. Netflix denies this. But for photographers, seeing their work reproduced is unfortunately a very common occurrence.
New Indian museum design alleged to be copied
The upcoming Museum of the Prime Ministers of India might not seem so stately after a claim that its main feature is stolen from another building’s design. Architect Raj Rewal has claimed that the design of the museum is copied from his design of the library block of the State University of Performing and Visual Arts in Rohtak.