When using the PitchMark® platform, you have the autonomy to define the specific terms under which a client can use your work. These criteria are captured directly on the PitchMark® certificate, creating an official and indelible record of the agreement.
Under normal circumstances, the person you are pitching to is under no obligation to buy or use your certificate. But if a client refuses to pay the licensing fee but still uses your idea, the PitchMark® certificate serves as a critical layer of defence by providing indelible documentary evidence of your ownership and the terms offered.
If a prospect objects to your inclusion of a PitchMark® certificate, it typically leads to one of two outcomes: it either initiates a necessary conversation about Intellectual Property (IP) rights, or serves as a warning sign about the client's intentions.
There is no cost to sign up with PitchMark®, and no charge for generating PitchMark® certificates.
The PitchMark® IP Governance Certification is a specialised program designed for the client side—the companies and agencies that receive pitches—to formalise how they handle third-party Intellectual Property.
The public pitch feed, located on the homepage of the PitchMark® website, acts as a public record of pitching activity designed to create transparency and deter idea theft. While it makes the transaction visible to the community, it is structured to protect the actual content of the idea.
PitchMarking differs from traditional copyright and Non-Disclosure Agreements by focusing on active deterrence and formalized evidence rather than just legal recourse after a theft has occurred. While traditional laws such as copyright, trademarks, and patents exist, they often fail to fully protect ideas, especially in the early informal stages of a pitch.
Creators have the autonomy to set their own prices for their licenses, as PitchMark® does not dictate specific fees. Creators should negotiate this with their prospects. However, here are some ideas for how innovators can determine the right price.
Six things to know: How creators can monetise their pitches by selling them the rights to an idea even if they are not hired for the full production. This feature transforms the traditional "all or nothing" pitch into a more flexible commercial transaction.
Five ways a PitchMark® certificate serves as a multifaceted deterrent against idea theft by formalising the pitching process and signalling to recipients that a creator is prepared to defend their IP rights. Rather than relying on new legal layers, it focuses on prevention and transparency.
Building on its success earlier in the week, PitchMark concluded its participation in Malaysia’s National Training Week (NTW) 2025, with a webinar on Friday, June 20th, for Chief Sustainability Officers concerning the importance of intellectual property protection in the context of the United Nations’ Sustainable Development Agenda. Entitled “Developing Compliance with SDGs 8 & 12 Through Ven
In the race to build a more sustainable world, ideas are everything. From biodegradable packaging to energy-efficient engines, it is innovation that transforms good intentions into tangible change. But innovation is not a spontaneous or risk-free process. It takes investment, commitment, and time – all of which hinge on an essential guarantee that innovators’ ideas will be protected.
This is wh
Rolling Stone India reported recently that Indian music producer Vikram Shapribhan Singh, aka Vee, has filed a lawsuit in the Bombay High Court against popular Indian singer Guru Randhawa, T-Series, and Hungama Digital Media Entertainment Pvt. Ltd. claiming copyright infringement.
Vee alleged that T-Series used his sound recordings, musical works, and performances without obtaining prior permis
Three Authors filed a copyright infringement lawsuit against Amazon-backed artificial intelligence alleging that it committed "large-scale theft" in training its popular chatbot Claude.
The lawsuit was filed by writers Andrea Bartz, Charles Graeber and Kirk Wallace Johnson in a federal court in California claiming that they were not paid "a cent" for copying their work.
They allege that Clau
California-based test prep company Barkley & Associates has accused flashcard-making app Quizlet Inc. of copyright and trademark infringement as well as unfair business practices.
Barkley filed a complaint in the US District Court for the Central District of California on July 16th accusing Quizlet of copying its study resources for those seeking to become certified nurse practitioners.
In the most recent development, Singaporean photographer Jingna Zhang won a two-year copyright battle against fine art painter Jeff Dieschburg in the Luxembourg court.
In June 2022, Zhang filed a copyright lawsuit against Dieschburg accusing him of copying her photograph and displaying the painting at an international exhibition as well as winning a cash prize.
However, in December 2022, the
The World Intellectual Property Organization observes April 26 as World IP Day each year to raise awareness about intellectual property rights and the contributions that innovation and creativity make towards social and economic progress.
This year, the World IP Day theme is "IP and SDG's: Building our Common Future with Innovation and Creativity," which was announced by WIPO Director General D
Songwriter Andy Stone has filed a second copyright infringement lawsuit against Mariah Carey’s team claiming that her 1994 hit song “All I Want for Christmas is You" is in fact an unauthorized infringement of his 1989 release with the same title.
The action, filed on November 1st against Carey and her co-writer Walter Afanasieff and co-defendants Sony Music Entertainment, Kobalt Music Publishin
Universal Music Group (UMG), Concord Publishing, and ABKCO Music & Records have launched a lawsuit against Anthropic, accusing them of committing direct, vicarious, and contributory copyright infringement when training its AI chatbot, Claude.
The lawsuit, filed in the Nashville Division of the United States District Court for the Middle District of Tennessee on October 18, claims that Anthr
BackGrid USA, a celebrity news agency, has filed a lawsuit against Audacy, a free broadcast and internet radio platform, alleging that it violated BackGrid’s copyrights in 21 pictures by posting them on its websites without authorization.
The lawsuit was filed in U.S. District Court for the Eastern District of Pennsylvania, the location of Audacy's corporate headquarters in September. Audacy su
