Press release -
Scandinavian brand Steamery launches new clothing care essential
Swedish textile care brand Steamery has for the past two years been working on the design and development of their next generation of products. Now they can finally announce the second addition – Pilo 2 Fabric Shaver. A new fabric shaver with a unique design and improved performance.
This fall Steamery is expanding their ecosystem of modern textile care products with a brand new product duo. In the beginning of September, they launched the first product, the hybrid Iron Steamer and now in November they will launch Pilo 2 Fabric Shaver. With a minimalistic design, the fabric shaver has a completely new geometrical silhouette and improved performance. With a large shaving area and six precision razor blades, this fabric shaver is more effective than most fabric shavers on the market. It’s designed to remove lint and pilling from clothes and home textiles, making them last longer and look brand new again.
–Our goal is to create modern clothing care products that becomes a natural part of your everyday routine. With this product, we wanted to create an effective tool that makes your clothes look like new again, but also works like a minimalistic design object in your home. We have been working on this product for the past two years now and we are incredibly proud to finally present this new fabric shaver, says Frej Lewenhaupt, co-founder and CEO at Steamery.
Pilo 2 Fabric Shaver will be available in two colors; Sand and Charcoal. It works on all kinds of fabrics and it is compact and ideal to bring on travels. The price for the new product is 60 € and it will be available online at steamerystockholm.com and in stores in the beginning of November 2021.
Related links
Topics
Categories
Steamery is a Scandinavian clothing care company founded by Frej Lewenhaupt, Petra Ringström and Martin Lingner 2014 in Shanghai. In 2020, they sold more than 120.000 steamers, which is an increase by almost 600% compared to 2017. In seven years, they have become the leading brand in modern textile care. Steamery’s mission is to inspire and educate people to take better care of their clothes and textiles, in order for them to look great and last longer. Their resellers are some of the world's most prestigious fashion and design stores, such as Mr. Porter, Selfridges, Harrods and MoMa.
