Press release -
Scandinavian brand Steamery takes clothing care to the next level – launching hybrid Iron Steamer
In September, the Swedish clothing care company Steamery expands their product range by launching a new innovation within modern clothing care products, the Cirrus 3 Iron Steamer. The product comes with a completely new design with state-of-the-art features, and connects to Steamery’s ecosystem of clothing care products that aim to make your garments look great and last longer.
Scandinavian brand Steamery, known for their smart, modern and minimalistic clothing care products, are now expanding their product range. For the past few years Steamery has been working on the design and product development of the new generation of handheld steamers, and now they can finally announce their groundbreaking addition – Cirrus 3 Iron Steamer.
– It has been an exciting journey, designing and developing this hybrid during these past two years. The idea of a hybrid iron steamer came from a desire to create a product where you do not have to choose between a steamer and an iron, depending on what look you’re aiming for. To finally launch this flagship product feels like a big step for our company and this is definitely a proud moment for us as a team, says Frej Lewenhaupt, co-founder and CEO at Steamery.
Cirrus 3 Iron Steamer
The Cirrus 3 Iron Steamer, characterized by its sophisticated design and high performance, is a unique hybrid of an iron and a steamer. It represents the ideal balance between functionality and esthetics. The hot steam kills bacteria, smooths out creases and makes your clothes feel fresh in between washes. Equipped with an ironing plate that heats up to the same level as an iron, the new iron steamer can give your clothes both a pressed and natural look in a gentle way. The ironing plate heats up in only 25 seconds, improves the steam quality and helps dry the fabric. The iron steamer comes with a wearable heat-protection ironing tool and is also smaller than most handheld steamers, which makes it ideal to bring on travels.
Cirrus 3 Iron Steamer has a unique design that stands out with its enhanced Scandinavian minimalism and will be available in two colors; Sand and Charcoal. The iron stemer works on all kinds of fabrics and is compact and easy to use. The price for the new product is 160 € and it will be available online at steamerystockholm.com and is found in stores from the end of September 2021.
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Steamery is a Scandinavian clothing care company founded by Frej Lewenhaupt, Petra Ringström and Martin Lingner 2014 in Shanghai. In 2020, they sold more than 120.000 steamers, which is an increase by almost 600% compared to 2017. In six years, they have become the leading brand in modern textile care. Steamery’s mission is to inspire and educate people to take better care of their clothes and textiles, in order for them to look great and last longer. Their resellers are some of the world's most prestigious fashion and design stores, such as Mr. Porter, Selfridges, Harrods and MoMa.
