Press release -
Steamery's co-founder named Female Shooting Star of the Year by EY
Petra Ringström, co-founder and Head of E-commerce at Steamery, was named Female Shooting Star of the Year at the regional final of EY Entrepreneur Of The Year in Stockholm. The final in Stockholm was the fifth of a total of six regional finals during the autumn. The national final in Sweden will take place in Stockholm City Hall in January 2022.
During the gala evening, the title award as well as three category prizes were awarded. Ilija Batljan, SBB, earned the main award EY Entrepreneur Of The Year. Erik Martinson and Björn Lind, Svea Solar, were jointly awarded Male Shooting Star of the Year, and Stefan Jansson, Polarium Energy Solutions, received SEB's award for Best International Growth.
The winners in the Stockholm region were chosen by an independent jury consisting of Jury Chairman Pernilla Ramslöv (NOX Consulting), Kristina Lindhe (The Lexington Company), Patrik Andersson (Serneke Group), Noel Abdayem (The Humble Co.), Douglas Roos (VO2 Capital) and Siduri Poli (Changers Hub).
The jury's motivation for Petra Ringström as Female Shooting Star of the Year was:
“With a steamy passion for changing consumer behavior, they have succeeded in creating a new segment in a traditional industry. In a short time, this entrepreneur has managed to build an expansive company with global growth despite competition from more established brands. The company has also taken a holistic approach to sustainability in everything from product development, manufacturing and logistics to employees and culture.”
All winners from the Stockholm region will compete against the winners from the previous five finals when the big Sweden final kicks off in Stockholm City Hall in January. The winner of the main national title EY Entrepreneur Of The Year will then represent Sweden in Monte Carlo in June, where entrepreneurs from all over the world will compete for the global title.
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Steamery is a Scandinavian clothing care company founded by Frej Lewenhaupt, Petra Ringström and Martin Lingner 2014 in Shanghai. In 2020, they sold more than 120.000 steamers, which is an increase by almost 600% compared to 2017. In seven years, they have become the leading brand in modern textile care. Steamery’s mission is to inspire and educate people to take better care of their clothes and textiles, in order for them to look great and last longer. Their resellers are some of the world's most prestigious fashion and design stores, such as Mr. Porter, Selfridges, Harrods and MoMa.
