Steamery launches the Icon Collection, featuring the refined Cirrus Icon steamer and Pilo Icon fabric shaver, designed to enhance home aesthetics while providing efficient textile care. Available globally from September 17th, blending functionality with artistic design.
Steamery unveils a new visual identity and redesigned website as part of a natural brand evolution. Following 109% growth in the U.S., the company is strengthening its global position with a more elevated and expressive visual direction while staying rooted in its Scandinavian design heritage.
Steamery announces Raphael Matzker as the new Chief Executive Officer to further accelerate its’ global expansion. Frej Lewenhaupt, former CEO and co-founder takes on a new role within the company and hands over to Matzker from October 1st.
Steamery is adding the new Signature Laundry Detergent and two fresh additions of Fabric Sprays in the captivating scents of Sandalwood and Citrus & Cedar to their product range. The new laundry products will be available on the Steamery website and at selected resellers starting September 16.
On the 23rd of May, Scandinavian clothing care brand Steamery is celebrating its 10th anniversary by releasing a book with the world-renowned publishing company Penguin Random House. “The Art of Clothing Care” is a comprehensive guide on how to take care of your clothes in order to make your wardrobe last longer.
