Focus on flowers and color with Karl Fredrik at Formex

Florist and gardener Karl Fredrik Gustafsson will be visiting Formex and appearing on stage on two occasions. As well as sharing his own garden journey with us, he’ll be offering smart tips and inspiration.

With his own TV show “Karl Fredrik at Österlen” and his YouTube series “The Revolution Race,” he’s now one of the best-known faces in interior design and gardening in Sweden. He’s passionate about flowers in interior design and his garden at Eklaholm near Ystad. Karl Fredrik is one of the many profiles who’ll be taking part in the stage program at Formex in January.

– Karl Fredrik, with his intuitive feel for colors and shapes and positive faith in the future, is perfect for our seminar program. He’s visited us before and is a much-loved face that many people want to see more of. “Since our theme is Color Vibes, and besides business we’ll be focusing on knowledge, public life and happiness, Karl Fredrik is a good fit with his energy,” says Formex project manager Sonja Björk Ebert.

Karl Fredrik explains that he’s looking forward to participating in Formex to meet all the fantastic interior design enthusiasts from all over Sweden.

– Formex is a hugely important meeting place for everyone in the industry. I want to be here—just like everyone else—to meet both customers and other exhibitors. It's like a potpourri of knowledge, inspiration and the future. And so much fun now that Formex is also devoting more space to gardening and well-being in connection with plants and flowers, says Karl Fredrik.

About Formex
Formex, the most important meeting place for Nordic interior design, will be held January 17–20 at Stockholmsmässan. Read more at www.formex.se

Media contact
Catarina Oscarsson, PR & Communications Manager, Stockholmsmässan, +46 (0)70 789 43 66, catarina.oscarsson@stockholmsmassan.se