Press release -
Master of colors and interior designer Tekla Severin creates for Formex
Award-winning colorist and interior designer Tekla Evelina Severin will be creating the main exhibition at Formex in January and producing this year’s campaign images. Tekla is a well-known creative who has worked extensively in the international design and furniture market. The alchemy of her vibrant designs and talent for color prompted Elle to name her Interior Designer of the Year 2022 in September.
The exhibition, called Dimensions of Color, is a playful and architectural color experience through many layers of spatiality, shapes and patterns. “A kind of labyrinth of joy and discovery,” says Tekla.
“We’re extremely pleased to be collaborating with Tekla. Because Formex’s theme for January is Color Vibes, Tekla was the perfect choice of designer for the exhibition. It’ll be exciting to see how she incorporates new products from Formex exhibitors,” comments Kajsa Falck Torlegård, Creative Event Manager at Formex.
Tekla’s signature is her innovative, unexpected color compositions, which create emotions and inspiration. She graduated from Konstfack – University College of Arts, Crafts and Design and is a trained interior designer and furniture designer. Today, she works across disciplines, dividing her time between interior design, set design, creative direction and photography, but always with color as the common denominator. Her simultaneously broad and specific way of working with color is reflected in the breadth and variety of the various companies she has worked with, including Montana Furniture, Louis Poulsen and Stilleben Architects in Denmark, Norway’s Heymat, Sweden’s Fjällräven, NCS Färginstitut, SL, IKEA, Apoteket and Ogeborg, Apple in the US, Spanish furniture company Sancal, and Italian kitchen company Very Simple Kitchen (for which she was also named Kitchen Designer of the Year 2022 by the international ELLE DECO jury), to name a few.
“Color is never absolute, always relative, and so powerful, but also so fluid and variable. It’s what surrounds a color that defines it. And that’s what I love to explore. Working with combinations of camouflage or contrast, or the balance between them. Like here in Dimensions of Color, where the form of the exhibition – with its elements of color – frames and highlights the objects while also interacting with them. This form builds on my vision of an experience with many unexpected dimensions and discoveries,” concludes Tekla Severin.
More about Tekla Evelina Severin
Read more and enjoy the images at www.teklaevelinaseverin... and @teklan
About Formex
Formex, the most important meeting place for Nordic interior design, will take place on January 17–20 at Stockholmsmässan. Read more at www.formex.se
Media contact
Catarina Oscarsson, PR & Communications Manager, Stockholmsmässan, +46 (0)70 789 43 66, catarina.oscarsson@stockholmsmassan.se
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