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Dulux Trade launches new Colour Excellence Programme

Press release   •   Oct 09, 2019 14:55 BST

Dulux Trade Colour Match Wheel

Dulux Trade has launched its latest colour mixing technology to give professional decorators the ability to provide a highly accurate and bespoke colour match for their customers.

The cutting-edge technology has been developed by the paint brand to redefine the way colour is created in the industry, providing faster, more accurate and more consistent colours across a range of products.

Using a unique system, Dulux Trade products can now be mixed into a unique colour that can then be personally named and stored, allowing decorators to return to store and re-tint the exact colour in any product for years to come from the one single scan.

Committed to the way colour is delivered and applied, Dulux Trade is not compromising on quality - with the paint still reaching an immersive depth of colour as well as keeping its consistency robust and repeatable.

A team of specialists has been working tirelessly to introduce new technology throughout the colour creation process, with new scanners, colour mixing recipe updates and updated paint matching software to ensure excellent colour accuracy and a smooth end-to-end experience for decorators and their clients

The Dulux Trade Colour Sensor - a pocket-sized scanning gadget - launched in July to help decorators make colour recommendations to customers in the comfort of their own homes.

The cutting-edge device scans any given surface to enable the user to make colour recommendations on the spot.

This improved colour matching technology is also supported by the development of a new streamlined Dulux 384 colour wall so that it is easier for decorators to help their customers to choose and scheme with colours in store.

The palette is the perfect choice for those that don’t have a colour in mind and can be viewed on new colour walls being installed in stores across the UK.

Karen Wilkinson, Dulux Trade Marketing Lead, said: “Dulux Trade puts colour at the heart of all we do, we bring the magic of art and science together to make it as easy as possible for professionals to get the perfect colour for their customers, every time.

“This has resulted in a continual drive to deliver more innovative and expert colour technology with the latest innovations the result of years of hard work by our research and development experts.

“The upgrades not only make colour choice easy but provide an unrivalled experience in colour matching so that professional decorators can have every confidence they are providing the best and most accurate product to their customers.”

For more information, visit:

Photo captions: (1)  Dulux Trade Colour Match; (2)  Dulux Trade Colour Wall.


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Democracy PR

T: 0161 881 5941


Contact: Sarah Howarth

AkzoNobel Corporate Communications

T: 01753 550000


Contact: Simon Colvan

AkzoNobel has a passion for paint. We’re experts in the proud craft of making paints and coatings, setting the standard in colour and protection since 1792. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. Headquartered in the Netherlands, we are active in over 150 countries and employ around 35,000 talented people who are passionate about delivering the high-performance products and services our customers expect.

For more information about AkzoNobel, visit

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