World Elder Abuse Awareness Day 2012 marked by launch of sought after book by Amanda Waring

Launching her new book this week 'The Heart of Care' by Souvenir Press, Amanda Waring's new book takes an incredible look at how to care with compassion for our societies elders, in a person-centred and dignified way.  Its timely release has enabled its empowering and motivational content to be there to help inspire others, this World Elder Abuse Awareness Day (WEAAD).

'This day is here to reignite our values, empathy and defence of elders who may be suffering abuse'  says Amanda.  'It is now time to open our eyes to the frail and vulnerable who do not have a voice.  To provide them with an understanding that we will fight on their behalf and ensure that policies, practice and dignified care will be at the forefront of our hearts and minds.'

Reviewed as a much needed and long awaited guide to compassionate person-centred elder care, the book marks a continuation of her work with raising awareness and educating others within this necessary area of understanding.  Following on from her award winning film ‘What Do You See?’ starring Bafta award winner Virginia McKenna as a stroke victim, the book combines powerful anecdote, practical advice and role model exercises, to help inspire, teach and motivate carers, relatives and caring professionals alike, in a society that’s found to be in need of greater emotional intelligence with caring for our elders.

‘I am on a mission with this book, to celebrate those aspects of care that are truly working, namely focusing on the experience and quality of life of those you care for.’ Amanda explained. ‘Through it I  share innovative ways to support relatives and friends when the going gets tough as I know so well the challenges of caring for a loved one until the end of life. I know what that is like. With an ageing population this country needs to support, value and inspire caring professionals to give the best care that we can. I will never stop trying to inspire caring professionals with the humanity they need to show to support the emotional and spiritual needs of our elders, on how to care with love and dignity’.

Further information about Amanda's book and films can be found through visiting her website: www.amandawaring.com and for purposes of interview, contact Mind's Eye.