Arla Lactofree launches new television ad
Arla Lactofree®, the UK’s pioneering lactose-free* dairy brand, is today launching its new television ad as part of its campaign to champion a dairy revolution.
Arla Lactofree®, the UK’s pioneering lactose-free* dairy brand, is today launching its new television ad as part of its campaign to champion a dairy revolution.
In the largest consumer survey of its kind, Arla® skyr triumphs as Product of Year in the Yogurt category. With more than 11,500 consumers responding to the survey across 42 FMCG categories, Product of the Year is the world’s largest consumer-voted annual award for product innovation.
Arla Foods amba is today communicating to members that it is reducing its on-account price by one eurocent per kilo, with effect from 1 February. When this reduction is applied to the UK standard litre it equates to a downward movement of 0.75 pence.
Westbury Dairies Limited, the joint venture between Arla and First Milk, has today confirmed that full ownership of Westbury Dairies Limited has transferred to Arla. The joint venture company, located at Westbury, Wiltshire, operates the country’s most modern skimmed milk powder and bulk butter production facility.
Arla has launched a new branded milk product: Arla ‘Best of Both’ (Arla BOB); fat-free milk that tastes as good as semi-skimmed, with a distinctive yellow top. The farmer-owned dairy cooperative has spent three years developing the technology to produce Arla BOB.
Arla Foods amba is maintaining its milk price through January 2016. However, January also sees a new quarter’s (October to December) average exchange rate being introduced to the pricing mechanism.
People in Yorkshire have been doing a double-take after colleagues from Arla, based in Leeds, transformed their cars to resemble mobile cows and have been driving them round the city for the past month.
Arla farmer owners have been out and about this week, handing out Christmas gifts to thank the public for the support they’ve received during a turbulent year for the industry.
London commuters were greeted on Wednesday December 9th by a herd of cows and dairy farmers as part of a campaign by Arla Foods to raise awareness of how people can support the industry this Christmas.
Arla has more raw milk in its care than ever before and more expected over the next five years. This provides the business with opportunities for global growth to create value for its 12,700 farmer owners.
Arla Foods UK, the UK’s largest farmer-owned dairy company, is calling on consumers nationwide in the run up to Christmas to support its new ‘White Wednesdays’ campaign. It aims to reach over 40 million people to encourage them to purchase Arla's dairy products and support its farmers.
Arla Foods amba is maintaining its on-account milk price at 23.04 pence per litre, during December 2015, for its 12,700 owners, including around 3,000 from the UK.