Arla launches strategy to champion British dairy
Arla Foods, the country’s largest dairy company, has unveiled its most ambitious business strategy to date to make Arla a household brand by 2020 and grow its revenue by nearly a third.
Arla Foods, the country’s largest dairy company, has unveiled its most ambitious business strategy to date to make Arla a household brand by 2020 and grow its revenue by nearly a third.
Anchor returns to the TV screens during ITV’s Emmerdale as part of a major new £2 million Anchor Spreadable campaign. The new Arla Foods campaign is themed around ‘guerrilla parenting’, helping parents occupy their kids during the summer holidays.
Arla has unveiled Arla Farmers Milk; created to give shoppers the opportunity to pay a little extra on each bottle to help Arla farmers.
Arla Foods, the farmer-owned dairy company has continued to expand its portfolio of the UK’s pioneering lactose-free* dairy range by introducing Arla Lactofree Natural Yogurt.
The Arla Foods amba on-account price for conventional milk is unchanged during July 2016.
Arla Foods has responded to the increasing numbers of consumers seeking protein rich foods with a new addition to its Arla Protein range – Arla Protein Cottage Cheese; containing 20g of protein per serving.
Arla Foods, the farmer-owned dairy company, is launching a new TV campaign this week. Arla Big Milk will be on the screen for the very first time with a 20’’ TV spot on Monday 13th June.
Arla farmer owners are celebrating their role in a record breaking Open Farm Sunday on June 5. Of the 400 farms participating across the UK, 60 were Arla farmer owners who welcomed nearly 45,000 visitors. This total beat the record from last year, in which 44 Arla farms took part in the day with 37,000 visitors.
The Arla Foods amba on-account price will reduce, with effect from 1 June 2016, by 1.3 eurocents per kg. When applied to the UK standard litre it equates to a reduction of one pence, taking the UK standard litre to 19.12 pence.
Arla Foods, the farmer-owned dairy company is taking its filtered milk brand, Arla Cravendale, into the soft drinks aisle with the launch of its 250ml bottle.
Arla Foods, the farmer-owned dairy company and a principal sponsor of Open Farm Sunday 2016, is anticipating a record number of visitors through the gates of its owners’ farms on farming’s national open day, June 5th.
Arla’s new Dano® milk powder packaging facility has been officially opened in Dakar, capital of Senegal. The new site is an important step for the farmer-owned dairy company as it pursues its 2020 strategy with Senegal a significant gateway to further expansion in the West African region.
Farmer-owned Arla has taken the decision to start to incentivise more farmers to convert to GM free feed. The market is increasingly willing to pay a price premium and Arla is in a favourable position to capture this new opportunity.
The Automated Guidance Vehicles (AGV) at Arla’s state of the art fresh milk processing facility in Aylesbury have taken a leading role on The Financial Times website (FT.com) as part of ‘Robot Week’, a week dedicated to articles, videos and multimedia content on the rise of robotics in the workplace and home environment.
Lurpak, the UK’s favourite butter and spreadable brand , is redefining the role for spreadables amidst changing consumer food preferences with the launch of NEW Lurpak Spreadable Infusions.
The Arla Foods amba on-account price will reduce, with effect from 1 May 2016, by one eurocent per kg.
Arla and Dairy Farmers of America (DFA) have agreed to enter into a joint venture that includes the construction of a small dairy plant in the U.S. for cheddar cheese production. In their first collaboration ever, the two farmer-owned cooperatives plan to explore opportunities to build premium-quality standards in the cheddar category, in the world’s biggest cheese market.
The Arla Foods amba on-account price will reduce, with effect from 1 April, by one eurocent per kg. When applied to the UK standard litre it equates to a reduction of 0.75 pence.
Arla Foods UK, the farmer-owned dairy company, has announced its commitment to transform food and drink production. As a founder signatory of the Courtauld Commitment 2025, Arla has joined leading organisations from across the industry to work together to tackle food and drink waste, greenhouse gas emissions and water intensity.
Arla Foods, the farmer-owned dairy company, today announced a new addition to its popular Arla® Protein range. Arla Protein Snack Pots have been created to tap into the trend for eating healthily on-the-go as well as out of the home.