Cabernet Marketing host companywide workshop on mastering the art of leadership

Managing Director at Cabernet Marketing, Amy Bushell contends that leadership is a crucial skill for business success. The entrepreneur held a companywide workshop this week, designed to help contractors at the firm develop their leadership skills.

Cabernet Marketing: About the Company

1. Communication

The most important attribute of a great leader is the ability to communicate with team members effectively. “The art of communication should not be under-estimated. The best leaders frequently communicate with every team member, and encourage open communication,” commented Ms Bushell.

2. Ability to motivate and inspire

Great leaders can communicate their vision for the future by sharing the bigger picture with their team, motivating and inspiring them to work together towards a common goal. They get to know their team, so they can push their buttons and get the best out of them.

3. Honesty & Integrity

Great leaders are transparent; they stay true to their promises and do what they commit to. Cabernet Marketing director, Ms Bushell argues that honesty is crucial for leaders. “People need to know that your word is good and that you mean what you say.” When it comes to developing a team, the business owner argues that honesty is vital. “Sometimes people won’t like what you have to say, but honest and constructive feedback is what will help people to develop.”

4. Ability to build relationships

Managing Director, Ms Bushell contends that the ability to connect and build relationships with people is what helps separate the average from the extraordinary. The sales and marketing specialists state that aspiring professionals must take time to build relationships with team members, customers, business partners, and associates. Cabernet Marketing believes that the stronger someone’s professional relationships are, the better they will be as a leader.

5. Develops others

Cabernet Marketing is proud of their development culture. Managing Director, Amy Bushell is committed to ensuring that everyone who comes through their doors has the opportunity to learn, grow and develop. The business owner believes that to be a successful leader, it’s vital to commit to the development of your team. The passionate business coach believes that education is the most significant component for success and they invest a lot of time to help assist everyone they work with to expand their knowledge and skill-set. Ms Bushell believes that the investment of time into people will inspire and develop the next generation of leaders.

Cabernet Marketing is Southampton’s freshest and fastest growing direct sales and marketing firm. Ms Bushell contests that great businesses are built on solid leadership foundations and that developing as a leader sets someone up for future success.