Get the people talking about your brand, states Miami’s One80

Miami-based sales and marketing specialists One80 have previously gone on record citing the importance of word of mouth in marketing, and have reiterated their view in the context of building momentum for new campaigns.

One80: About the Company

Aiming to tackle their industry head-on, One80 claim to differentiate themselves from the competition by appealing to individuals interested in - or in possession of - sporting experience and mentalities. They believe those in possession of such attributes are perfectly geared to spread awareness and get people talking about a brand or product, as their appetite for hitting targets is infectious.

The firm have witnessed first hand how many small-medium sized businesses and entrepreneurs in America are failing to truly grasp the attention of their target audiences, despite having quality products and services to offer.

“Most consumers continue to look to their peers for face-to-face advice and recommendations about their favorite brands, impacting their purchase decisions,” states a spokesperson for One80. Indeed, the firm believes that a person’s family and friends remain the number one ‘influencers’ in terms of value they give to their opinion.

While many in the industry would argue that the advancement of digital and social platforms has resulted in the majority of word-of-mouth occurring online, One80 maintain that offline, direct marketing remains a vastly underrated and fundamental channel for increasing customer acquisition.

“Giving customers reasons to recommend a brand or product is fundamental to spreading positive word of mouth. A quality product will get people talking, but great customer service will have them recommending to people they barely even know. While many marketers assume that the younger generation tends to spend most of their time online, we’ve found that a lot of retailers geared toward teenage consumers perform better in offline conversations than on social media,” argues a spokesperson for One80.

Instead of flooding consumer timelines with adverts, One80 are hoping more brands will attempt to deliver an experience worth sharing offline. If a company is able to position themselves as ‘influential’ or an opinion leader on a given matter, people will listen – and more importantly – talk.

For more information about One80 and the opportunities they’re offering to the sports-minded individuals of Miami - or the services they offer new and existing clientele, visit their website at www.one80miami.com

Sources: https://www.adweek.com/digital/5-ways-to-get-people-talking-about-your-brand-both-online-and-off/