QQ Explain Why They Aim to Dominate and Not Compete

With a tagline 'Dominate not compete', QQ are a firm that set clear expectations for themselves and their staff. In this piece, they share the importance of their powerful tagline.

QQ: About the firm

From the start, companies such as Apple and Starbucks decided to make it their goal to develop a loyal customer following. This decision is why, as worldwide leaders today, consumers are willing to wait in line to pay for their premium services. Apple and Starbucks are examples of brands that dominate their market and are the best examples of companies who, early on, decided to trade competition for domination.

Competition has been good in the past because it resulted in innovation and creativity for companies, but no longer is it enough to ‘just compete’ in the business world of ever-changing technology. Entrepreneur and international training expert, Grant Cardone emphasises that businesses and entrepreneurs must aim for complete domination and have a controlling influence over their sector if they want to reach vast wealth and immense success.

Experiential marketing specialists, QQ, have adopted the tagline ‘Dominate not Compete’. The company state that there is a clear distinction between competition and domination. Whereas competition is the struggle found in the pursuit of a goal, domination is the influence and control that a business or entrepreneur has on everything around them. As a network of global partners, QQ dominates the outsourced sales and marketing industry as they can offer an outreach into almost every part of the world.

QQ teach their employees to separate themselves from everyone around them through the actions that they demonstrate. The company shares their tagline with their staff through the company culture that they exhibit and weave it into everything they do. The Business Development Programme that QQ offer to talented entrepreneurs who possess specific characteristics educates and mentors them about the importance of domination when on the path to success. “Business owners and entrepreneurs often make the mistake of trying to meet the expectations set by their market, or their consumers” said a spokesperson for QQ. “Meeting expectations makes a person or a business forgettable. We teach our staff to exceed expectations so that people can’t stop talking about them!” added the spokesperson.

‘Good people compete, but great people dominate’ states QQ. By outworking and outperforming others, QQ’s employees will avoid being forgotten and go on to dominate their chosen path. “The ability to stand out as a top performer requires the ability to operate at a high level at all times, even after success is achieved. Implement the actions to stand out and dominate your space every day” concluded QQ’s spokesperson.

Source: https://www.americanexpress.com/us/small-business/openforum/articles/the-secret-to-success-dont-compete-dominate/