Irish restaurant chain Boojum adds Oumph! to the menu for Veganuary

To celebrate Veganuary in style, Ireland's No.1 Burrito Bar Boojum - famous for their fresh, bold Mexican flavours - adds Oumph!  to their menu. The plant-based dish is packing all the great taste of its famous number one selling chicken dishes, seasoned and marinated in the exact same way, just minus the meat.

Partnering with award-winning Swedish plant-based brand Oumph!, Boojum will now offer this delicious meat substitute product, which is made from soya beans - high in fibre and protein.

This new addition not only welcomes new vegan customers to experience the magic of Boojum, but it supports those choosing to consume products this way, decrease climate impact, whilst maintaining their healthy lifestyle; so, it’s a win win!

Giving up meat doesn’t mean you have to compromise on great taste. The plant-based product will be seasoned with the famous Boojum blend of spices, with the same great texture and banging flavour giving you that familiar Boojum taste sensation. You may even be fooled into thinking it’s the real deal. It’s the perfect alternative to add to any of the main meals on the menu including burritos, fajitas, bowls, tacos and more.

“Veganuary has become increasingly popular each year, so Boojum wants to help people who are giving meat alternative meals a go, or appeal to customers who are already vegan, vegetarian and flexitarian, giving them a super flavoursome option. Vegetarian meals are the second most ordered dish in Boojum demonstrating that there is strong demand from our customers for plant-based meal options", says Paul McCullagh, Marketing Manager at Boojum.

“We hope we can play our small part helping people reduce their meat consumption, whatever their reason. You can be assured that this meat alternative would satisfy any meat lover into thinking it’s the real thing!”

Domenico Speciale, General Manager for Oumph! parent company LIVEKINDLY Collective adds:

"I’m delighted that Boojum have launched Oumph! on their menu. Oumph! is a popular choice for vegans, vegetarians, flexitarians and committed carnivores on a day off. It is great to see all the plant-based options coming onto menus in time for the increasing of number of people taking up the popular Veganuary challenge of eating plant-based food for the month of January."

Boojum is a haven for vegans and vegetarians all year round, beyond January due to the wide-ranging menu and infinitely customisable dishes. The popularity for meat free choices has skyrocketed in the past few years with Boojum’s sweet potato & lentil dish being a huge hit during Veganuary 2020. Furthermore the legendary 3 Bean Chilli was so popular, that after a very convincing fan campaign to reinstate it, the option became a permanent fixture on the menu.

Paul McCullagh says:

“This represents the first of many limited time only menu additions. We have a whole host planned for rolling out across the year and at Boojum we are determined to tantalise our customers tastebuds with some exciting new experimentations. After all, we all deserve a year full of tasty surprises.”

The new meat alternative product launches in-stores on Tuesday 18^th January and will run for a limited time only. Boojums website: https://www.boojummex.com

About Oumph!

Oumph! is an award-winning, plant-based brand from Sweden. Since its launch in 2015, Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs, meat reducers and fast-food loving flexitarians.

A range of Oumph! products are available across the Nordic countries, United Kingdom, Ireland, Germany, Netherlands, South Africa and Australia.

Oumph! is one of the brands of LIVEKINDLY Collective. 

Recent awards for Oumph! include:

• Best Vegan Meat, PETA UK 2021

• Best Brand, The World Food Innovation Awards 2021

About LIVEKINDLY Collective

LIVEKINDLY Collective was founded by Blue Horizon Group on the belief that plant-based alternatives have the power to make the global food system sustainable. Its mission is to make plant-based living the new norm.

As a collective of founders, entrepreneurs and business leaders from across the globe, LIVEKINDLY Collective is uniquely positioned to create impact with speed, at scale.

Through its portfolio of brands, Oumph!, The Fry Family Food Co., LikeMeat, No Meat, and The Dutch Weed Burger, LIVEKINDLY Collective is providing consumers around the world with healthy, sustainable and delicious food options.

Furthermore, the company is the voice of the plant-based movement, communicating informative, entertaining and inspiring content through its media and lifestyle platform, LIVEKINDLY, at www.livekindly.com

LIVEKINDLY Collective has 500 employees and sells in more than 40 countries around the world.

LIVEKINDLY Collective was recently awarded Best Plant-Based Business in the World Plant-Based Awards 2021.

To learn more, visit www.thelivekindlyco.com