Oumph! Spicy Drums Launch Exclusively into Iceland

Oumph! Spicy Drums - a new plant-based product from the popular award-winning Swedish brand - is hitting the freezers of Iceland and The Food Warehouse stores UK nationwide from the 4th of April.

“As demand for plant-based products continues to grow, we know our customers are looking for meat-free alternatives to all their meal occasions and snacking is no different", says Andrew Staniland, Trading Director at Iceland Foods. "We’re really excited to be bringing this exclusive launch of Oumph! Spicy Drums to Iceland offering excitement and even more variety to our meat-free range.”

With the tagline 'Never resist a craving', Oumph! Spicy Drums are the perfect savoury snacking product and are made for dipping.

Made from soya, the Oumph! Spicy Drums are 100% plant-based and gluten-free. They are easy to cook straight from the freezer and are ready to eat in just 15 minutes.

Domenico Speciale, General Manager UK at LIVEKINDLY Collective, comments:

"After the successful launch of Fry’s Popcorn Chick’n, LIVEKINDLY Collective are adding another fantastic savoury snacking product. Great tasting Oumph! Spicy Drums are convenient and tap into the growing trend for spicier snacking products. We are delighted to be working with Iceland on the first phase of the launch."

Anders 'Ankan' Linden, Co-Founder, Corporate Chef and Head of Innovation at Oumph!, adds:

"Oumph! Spicy Drums has that extra kick you've been searching for - that extra something that'll leave your mouth watering and you forget your table-manners. So what are you waiting for?”

Oumph! Spicy Drums will be available at Iceland and The Food Warehouse from the 4th of April with a recommended retail price of £3.50 (280 g)

Oumph! Spicy Drums is sold in Oumph!'s new style packaging, made from recyclable cardboard. Read more about Oumph!'s initiative to phase out plastic and introducing recyclable cardboard here.

About Oumph!

Oumph! is an award-winning, plant-based brand from Sweden. Since its launch in 2015, Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs, meat reducers and fast-food loving flexitarians.

A range of Oumph! products are available across the Nordic countries, United Kingdom, Ireland, Germany, Netherlands, South Africa and Australia.

Oumph! is one of the brands of LIVEKINDLY Collective.

Recent awards for Oumph! include:

• Best Vegan Meat, PETA UK 2021

• Best Brand, The World Food Innovation Awards 2021

About LIVEKINDLY Collective

LIVEKINDLY Collective was founded by Blue Horizon Group on the belief that plant-based alternatives have the power to make the global food system sustainable.

Its mission is to make plant-based living the new norm.

As a collective of founders, entrepreneurs and business leaders from across the globe, LIVEKINDLY Collective is uniquely positioned to create impact with speed, at scale.

Through its portfolio of food brands LikeMeat, The Fry Family Food Co., Oumph!, No Meat, and The Dutch Weed Burger, LIVEKINDLY Collective is providing consumers around the world with sustainable, delicious food options.

Furthermore, the Company serves as a voice for the plant-based movement, communicating informative, entertaining and inspiring content through its media and lifestyle platform, LIVEKINDLY and @livekindlyco on Instagram. 

LIVEKINDLY Collective has over 500 employees and sells products in more than 40 countries around the world. To learn more, visit www.thelivekindlyco.com

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