Press release -
Say hola to a taste of Mexico – Oumph! and Chiquito success at Iceland
Oumph!'s partnership with UK nationwide restaurant chain Chiquito is a success. The Chiquito Vegan Burrito Bowl, which contains Oumph! Salty & Smoky soya protein chunks is sold exclusively at more than 1000 Iceland and Food Warehouse stores across the UK.
“Since launch the Chiquito Vegan Burrito Bowl is out-performing against our initial forecasts, with some incredibly encouraging reviews from customers both in-store and online", says Andrew Staniland, Trading Director at Iceland Foods.
The Chiquito Vegan Burrito Bowl is a real treat for busy people looking for indulgent plant-based food to enjoy at home.
The Chiquito Vegan Burrito Bowl with Oumph! really delivers on taste with a sumptuous tortilla filled to the brim with vegetable basmati rice, bean chilli sauce, and Oumph! Salty & Smoky soya protein, topped with salsa, jalapeños, and crushed tortilla chips for maximum crunch.
The Chiquito Vegan Burrito Bowl retails at £4.00 (450g) and can be cooked straight from frozen - ready in 9 minutes, and delivers restaurant quality taste, ideal for snacking, packing and taco-ing on the go.
“This dish is perfect for those trying to cut down on meat who don’t want to miss out on feasts with friends and delicious dinners, we are really proud of this new dish, and look forward to bringing restaurant quality plant-based Mexican food to the high street!”, says Anders 'Ankan' Linden, Co-Founder, Corporate Chef and Head of Innovation at Oumph!, which is one of LIVEKINDLY Collective's brands.
Since 2019 Oumph! features in two popular vegan dishes on Chiquito's menu.
About Oumph!
Oumph! is an award-winning, plant-based brand from Sweden. Since its launch in 2015, Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs, meat reducers and fast-food loving flexitarians.
A range of Oumph! products are available across the Nordic countries, United Kingdom, Ireland, Germany, Netherlands, South Africa and Australia.
Oumph! is one of the brands of LIVEKINDLY Collective.
Recent awards for Oumph! include:
• Best Vegan Meat, PETA UK 2021
• Best Brand, The World Food Innovation Awards 2021
About LIVEKINDLY Collective
LIVEKINDLY Collective was founded by Blue Horizon Group on the belief that plant-based alternatives have the power to make the global food system sustainable. Its mission is to make plant-based living the new norm.
As a collective of founders, entrepreneurs and business leaders from across the globe, LIVEKINDLY Collective is uniquely positioned to create impact with speed, at scale.
Through its portfolio of brands, Oumph!, The Fry Family Food Co., LikeMeat, No Meat, and The Dutch Weed Burger, LIVEKINDLY Collective is providing consumers around the world with healthy, sustainable and delicious food options.
Furthermore, the company is the voice of the plant-based movement, communicating informative, entertaining and inspiring content through its media and lifestyle platform, LIVEKINDLY, at www.livekindly.com
LIVEKINDLY Collective has 500 employees and sells in more than 40 countries around the world.
LIVEKINDLY Collective was recently awarded Best Plant-Based Business in the World Plant-Based Awards 2021.
To learn more, visit www.thelivekindlyco.com
Oumph! links Website I Instagram I Facebook I TikTok I Twitter I YouTube
Topics
- Food, Drink
Categories
- livekindly
- oumph!
- chiquito
- vegan
- food warehouse
- oumph
- plantbased
- iceland
- livekindly collective
- frozen food
About Oumph!
Oumph! is an award-winning, plant-based brand from Sweden. Since its launch in 2015, Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs, meat reducers and fast-food loving flexitarians.
A range of Oumph! products are available across the Nordic countries, United Kingdom, Ireland, Germany, Netherlands, South Africa and Australia.
Recent awards for Oumph! include: 'Food Product of the Year' - Food Matters Live, UK (2019), 'Best Vegan Meat' - PETA UK (2019 and 2021), 'Best Plant-Based Product' and 'Best Streetfood Brand' - World Food Innovation Awards (2019), 'Best Brand' - World Food Innovation Awards (2021), 'Silver Brand Experience and Activation Lion' at Cannes Lions Festival, for the disruptive Plant-based Human Meat campaign (2022), and 'Best Plant-based Packaging' - World Plant-Based Awards (2022).
About LIVEKINDLY Collective
About LIVEKINDLY Collective
LIVEKINDLY Collective was founded on the belief that plant-based alternatives are key to a sustainable global food system.
As a collective of founders, entrepreneurs and business leaders from across the globe, we are uniquely positioned to maximize impact.
With 450 employees and products sold in more than 40 countries, we are on a mission to make plant-based living the new norm.
We provide consumers around the world with delicious food through our portfolio of plant-based brands: LikeMeat, Fry’s, Oumph!, No Meat, and Dutch Weed Burger. To learn more, visit www.thelivekindlyco.com.
