Press release -

Hövding boasts vibrant colours of the natural world, ready for those spring cycling trips

Spring is approaching, with longer and sunnier days. The perfect time to bring out Swedish innovation Hövding’s colourful cover, with its tropical influences from the plant kingdom. The Brazil cover adds a splash of personal style to your cycling and colours to match the brighter days ahead.

The colourful Brazil cover draws on the influences of tropical flowers and plants –

embracing the trend for the more exotic members of the animal and plant kingdom. The Brazil cover is woven in jacquard fabric for a glossy, luxury feel, with a varied structure bringing the bold colours and pattern to life. The pattern is individually applied to each cover, giving every cyclist a unique look with the Brazil around their neck.

Hövding’s airbag for cyclists is proven to offer more protection than any cycle helmet on the market, and according to several independent testing institutes, it performs particularly well in protecting against head injuries due to the airbag’s unparalleled capacity to absorb impacts.

The recommended retail price for the Brazil is 40 EUR.

Topics

  • Lifestyle, Fashion, Leisure

About Hövding

A Swedish innovation, Hövding is the world’s first airbag for cyclists, and is proven to offer better protection than traditional cycle helmets. Via advanced sensors and a unique algorithm, the Hövding monitors the movement patterns of the cyclist and reacts by releasing an airbag in 0.1 seconds in the event of an accident, offering the world’s best impact absorption and protection against rotational forces. Since its launch, over 400,000 Hövding airbags have been sold and several thousand people have been protected by Hövding in accidents.

Contacts

Related content

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    In 2021, Hövding has undergone major changes operationally as well as financially. The changes have resulted in an improved gross margin and lower fixed costs in relation to sales. Read the HÖVDING YEAR-END REPORT 2021.

  • Hövding gears up in Germany with strong new partnership

    Swedish firm Hövding is taking its business up a gear in the German market through a strong new agency partnership with ALPINA Sports, part of the market-leading UVEX Group in Germany. Sales of Hövding’s airbag for cyclists have shot up in Germany in recent years. The new business model ensures an even greater presence in the German market, with broader sales channels and marketing.

  • Reflective cover makes cyclists more visible on the roads

    As the summer comes to an end, darkness quickly descends on our streets and cycle paths, making it vital to be seen by other road users. Hövding, the Swedish firm behind the acclaimed airbag for cyclists, is taking reflectors to a whole new level. The Airbag Inside cover is the autumn favourite that increases visibility on the roads.

  • Be safe, warm and stylish with Hövding’s new winter cover

    Many people continue to brave the elements as the cold and harsh weather of winter sets in, still cycling to work, school and other daily activities. Hövding’s new Vinter cover is designed to provide extra warmth and comfort during the cold months, and make sure you’re seen in the dark. The cover is lined with a soft and functional, thermoregulating fleece that feels gentle and warm.

  • Hövding’s new Myr, Lav and Strand covers echo the colours of the Swedish landscape

    The new spring covers for Hövding’s airbag for cyclists feature natural block colours – olive, beige and grey – and a classic outdoor fabric from British Millerain. Operating since 1880, this textile mill is famed for the quality of its hard-wearing waxed cotton fabrics, which are used to great effect by leading brands such as Barbour and Belstaff.

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