Press release - 21 March 2022 08:30

Hövding boasts vibrant colours of the natural world, ready for those spring cycling trips

Spring is approaching, with longer and sunnier days. The perfect time to bring out Swedish innovation Hövding’s colourful cover, with its tropical influences from the plant kingdom. The Brazil cover adds a splash of personal style to your cycling and colours to match the brighter days ahead.

The colourful Brazil cover draws on the influences of tropical flowers and plants –

embracing the trend for the more exotic members of the animal and plant kingdom. The Brazil cover is woven in jacquard fabric for a glossy, luxury feel, with a varied structure bringing the bold colours and pattern to life. The pattern is individually applied to each cover, giving every cyclist a unique look with the Brazil around their neck.

Hövding’s airbag for cyclists is proven to offer more protection than any cycle helmet on the market, and according to several independent testing institutes, it performs particularly well in protecting against head injuries due to the airbag’s unparalleled capacity to absorb impacts.

The recommended retail price for the Brazil is 40 EUR.

Topics

About Hövding

A Swedish innovation, Hövding is the world’s first airbag for cyclists, and is proven to offer better protection than traditional cycle helmets. Via advanced sensors and a unique algorithm, the Hövding monitors the movement patterns of the cyclist and reacts by releasing an airbag in 0.1 seconds in the event of an accident, offering the world’s best impact absorption and protection against rotational forces. Since its launch, over 400,000 Hövding airbags have been sold and several thousand people have been protected by Hövding in accidents.

Contacts

Press contact

Press contact press@hovding.com

HÖVDING YEAR-END REPORT 2021 - A year of transformation

In 2021, Hövding has undergone major changes operationally as well as financially. The changes have resulted in an improved gross margin and lower fixed costs in relation to sales. Read the HÖVDING YEAR-END REPORT 2021.

Hövding, a Swedish innovation, has been named “Best in Test” among the cycle helmets recommended by Belgian consumer organisation Test Aankoop.

20 May 2021 08:30

Hövding’s airbag for cyclists “Best in Test” according to Belgian consumer organisation

Hövding, a Swedish innovation, has been named “Best in Test” among the cycle helmets recommended by Belgian consumer organisation Test Aankoop. In tests, Hövding demonstrates superior protection and drastically reduces the risk of brain injury.

12 November 2021 07:43

Hövding gears up in Germany with strong new partnership

Swedish firm Hövding is taking its business up a gear in the German market through a strong new agency partnership with ALPINA Sports, part of the market-leading UVEX Group in Germany. Sales of Hövding’s airbag for cyclists have shot up in Germany in recent years. The new business model ensures an even greater presence in the German market, with broader sales channels and marketing.

19 May 2022 08:37

Leopard print is always in – certainly on the world’s safest protection for cyclists

With the cycling season in full swing and cyclists wanting to look as trendy as anyone else, the Leopard cover for Hövding’s airbag for cyclists is hitting all the right style notes. Leopard print is a perennial favourite that never goes out of fashion.

The Airbag Inside cover from Hövding is the autumn favourite that increases visibility on the roads.

7 September 2022 08:07

Reflective cover makes cyclists more visible on the roads

As the summer comes to an end, darkness quickly descends on our streets and cycle paths, making it vital to be seen by other road users. Hövding, the Swedish firm behind the acclaimed airbag for cyclists, is taking reflectors to a whole new level. The Airbag Inside cover is the autumn favourite that increases visibility on the roads.

A new study shows that Hövding’s airbag for cyclists significantly reduces the risk of both head and neck injuries in the most common cycling accidents, compared with a traditional helmet.

8 March 2023 13:11

Yet another study shows that Hövding provides much better protection than traditional helmets in cycling accidents

A new study shows that Hövding’s airbag for cyclists significantly reduces the risk of both head and neck injuries in the most common cycling accidents, compared with a traditional helmet. The researchers behind the study developed a method that uses computer models of the human body to assess injury risks in simulations of common cycling accidents.

Hövding’s new Vinter cover is designed to provide extra warmth and comfort during the cold months, and make sure you’re seen in the dark. The cover is lined with a soft and functional, thermoregulating fleece.

8 November 2022 07:00

Be safe, warm and stylish with Hövding’s new winter cover

Many people continue to brave the elements as the cold and harsh weather of winter sets in, still cycling to work, school and other daily activities. Hövding’s new Vinter cover is designed to provide extra warmth and comfort during the cold months, and make sure you’re seen in the dark. The cover is lined with a soft and functional, thermoregulating fleece that feels gentle and warm.

The new spring covers for Hövding’s airbag for cyclists feature natural block colours – olive, beige and grey – and a classic outdoor fabric from British Millerain.

13 April 2023 07:00

Hövding’s new Myr, Lav and Strand covers echo the colours of the Swedish landscape

The new spring covers for Hövding’s airbag for cyclists feature natural block colours – olive, beige and grey – and a classic outdoor fabric from British Millerain. Operating since 1880, this textile mill is famed for the quality of its hard-wearing waxed cotton fabrics, which are used to great effect by leading brands such as Barbour and Belstaff.