Mondelēz International and Tesco trial innovation on ~1.8 million Cadbury Crunchie multipacks, reducing outer plastic packaging by 60% per pack
First of its kind for Cadbury in the UK, the new design reduces the outer plastic by 60% per pack compared with standard multipack format.
The trial will be implemented on ~1.8 million Cadbury Crunchie multipacks, supporting both Mondelēz International and Tesco’s ambitions to reduce packaging and plastic.*
Monday 11th August 2025: Mondelēz International, one of the world’s largest snacking