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Sofia Svensson has been appointed new CEO of the innovative Swedish company Hövding.
Sofia Svensson has been appointed new CEO of the innovative Swedish company Hövding.

Press release -

Hövding appoints new CEO

Sofia Svensson has been appointed new CEO of the innovative Swedish company Hövding. Fredrik Carling will leave his role as CEO after ten years and Sofia Svensson will succeed him in the first half of 2022.

- We are happy to welcome Sofia and look forward to her developing Hövding further through her experience and competence in a new expansion phase. We are positioned to deliver increased growth and stronger profitability. The board would like to thank Fredrik for his many efforts over the years and his contribution to the development of Hövding, says Fredrik Arp, Chairman of the Board.

Sofia Svensson is 43 years of age and holds a degree in chemical engineering/technology management from Lund University and has studied Industrial Management at University of Cincinnati. She has many years of experience from Midway Holding and also as group CEO of Lammhult Design Group. Her latest position is as Head of Strategic Business Development at Stena Metall AB. Sofia also has several years of experience as a management consultant, from PWC among others.

- I am really looking forward to leading Hövding's continued development, both in terms of growth and profitability. Hövding has a strong position in Scandinavia, which provides a good platform for continued geographical expansion, says Sofia Svensson.

For more information please contact:
Fredrik Arp, Chirman of the Board, Hövding - Telephone +46 708 20 70 00

Sofia Svensson - Telephone +46 727 32 32 39

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Hövding - Airbag for cyclists

Hövding started out in 2005 as a master’s thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund.

The project resulted in the concept of an airbag helmet, which won Innovationsbron’s Ideas Grant. This kick-started the process of developing Hövding into a real product. In 2006 Hövding won the Venture Cup, after which Hövding Sweden AB was founded.

Over the years Hövding has grown from just two people with a great idea, to a NASDAQ-listed company that handle everything from development and production to marketing and sales. Today Hövding consists of a team of around 30 people, all triggered by the word impossible, and Hövding’s airbag for cyclists is available in 16 markets across Europe.

The headquarters are located in an old chocolate factory in Malmö – the sixth greatest cycling city in the world. Final assembly of Hövding is carried out in association with the Japanese Company Nihon Plast.

Hövding
Monbijougatan 17C
211 53 Malmö
Sweden
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