Press release -

Finnish Consumers have high awareness of corporate responsibility

The 2nd trend from Sustainable Brand Index™ 2015 has been released. The data shows that consumers in Finland have a higher level of awareness when it comes to the environmental- and social responsibility taken by companies than their nordic neighbors. In the chart you can see an aggregation of questions regarding how aware consumers in Sweden, Norway, Denmark and Finland are of the environmental and social responsibility taken by companies. In Sweden, Norway and Denmark the levels of awareness are quite similar while in Finland the awareness is noticeably higher. However, this is mainly due to the fact that Finns have stronger opinions and are more confident about their own knowledge. In the end, they are yet to enter an age of enlightenment where they start to question companies more.

On the 23rd of March Sustainable Brand Index™ 2015 will be released at an award ceremony in Stockholm.

Topics

  • Social issues, General

Categories

  • sustainability
  • reports
  • insight
  • sweden
  • norway
  • denmark
  • finland

Sustainable Brand Insight work within the field of Sustainable Branding. Our Insight and Strategy products provide you with knowledge, understanding and ability to act on the future marketplace. Today, we help some of the leading Scandinavian brands place sustainability in the unique context of their brands.

Find out more: www.sb-insight.com

Follow us on:

LinkedIn

Twitter

Contacts

Maria Kausits

Senior Analyst

Erik Hedén

Press contact Senior Partner +46 70-865 13 97

Related content

Sustainable Brand Index 2015 will include more brands than ever before

Today the list of brands in Sustainable Brand Index 2015 is released. This year the list includes more than 700 brands in Sweden, Norway, Denmark and Finland. New brands include Starbucks, Colgate-Palmolive and Orkla Foods.

21 days left until the release of Sustainable Brand Index™ 2015

With 21 days left until the release of Sustainable Brand Index™ 2015 it is time to share the second trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!

25 days left until the release of Sustainable Brand Index™ 2015

With only 25 days left until the release of Sustainable Brand Index 2015 it is our pleasure to introduce Sustainable Throwback Thursday! Every Thursday until the 23rd of March we will publish a blog post analyzing interesting facts from the previous four indexes. Will this year’s index be similar to last year’s? Find out on the 23rd!

One month left until the release of Sustainable Brand Index™ 2015

With only one month left until our award ceremony and the release of Sustainable Brand Index 2015 it is high time to start the countdown. Every Monday until the 23rd of mars a new trend from Sustainable Brand Index 2015 will be released. Today we release the first trend: Sustainability is now more present in the consumer’s discussions than ever before.