Objective partners with Sitecore to ensure travel professionals get the most from digital marketing technology at Travel Technology Europe 2013

January 23rd 2013 – Sitecore partner Objective, a software and web development agency with a 25 year track record of success with Microsoft solutions, will be exhibiting at Travel Technology Europe (5^th-6^th February 2013, Earls Court, London) for the first time, within the exhibition’s Technology ‘Launchpad’ zone.

Objective has partnered with global customer experience management software company Sitecore, to demonstrate to stand visitors how Sitecore’s Customer Engagement Platform can help transform digital marketing for travel businesses.  Sitecore’s global portfolio of travel clients includes Travel Corporation, easyJet, Thomas Cook and Stena Line.  For easyJet, Sitecore delivers a personalised home page for 400 million visitors per year, which shows flights from a visitor’s local airport and content and images that begin to reflect the persona of the visitor.

As a Sitecore Certified Solutions Partner and a Microsoft Silver partner across six competencies, Objective has a strong track record in delivery with Microsoft .NET and SQL solution development.  It also offers years of experience in creating software applications for airlines such as easyJet and bmi, plus tour operators and travel companies such as Thomas Cook and The Travel Corporation which includes Red Carnation Hotels and its many tour brands; Trafalgar, Insight Vacations, Grand European Tours and Brendan Tours.

Cathryn Fox, Managing Director, Objective explains:

“Objective works with travel companies to help extend busy in-house development teams through the delivery of flexible, long-term trusted resources; and to leverage the value from an their existing software and technology investments by providing mobile and web database expertise. We are looking forward to engaging with visitors at Travel Technology Europe and demonstrating digital marketing and content management solutions.”

Shawn Cabral, Marketing Director, Sitecore UK, commented:

“We are delighted to be partnering with Objective at their exhibiting debut at the Travel Technology Europe exhibition.  As with all industry sectors, travel businesses are experiencing huge change and exceptional opportunities presented by digital marketing. Solutions such as Sitecore’s Customer Engagement Platform is helping travel businesses to bring all of their digital marketing together, and to begin to create and manage meaningful customer relationships to turn web site visitors into lifetime customers.”

-ends-

Notes to editor:

Images, logos and interviews available upon request

About Travel Technology Europe

Travel Technology Europe is the largest exhibition and conference of its kind in Europe dedicated to providing the travel industry with technology solutions.  Travel Technology Europe takes place on 5-6 February 2013 at Earls Court in London. For more information please visit www.traveltechnologyeurope.com.

About Objective

Objective builds tailored software solutions and integrates data for the travel industry. Working independently or as an added resource to your busy in-house IT team, Objective can help extend your capability.

Established in 1987, Objective has been working successfully with the travel sector for over fifteen years.

About Sitecore:

Sitecore is a global software company that creates products to deliver the most relevant experience and content to customers at any moment of interaction and via any communications channel – the web, email, mobile, social and offline. Our customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Brands, including ASOS, British Red Cross, Brother, Cadbury, DVLA, Dyson, easyJet, E.ON, The FA, Heineken,  Kia Motors, Lloyds of London, Manchester United FC, Oxfam, Play.com, Virgin Active and Visa Europe rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.

Media Enquiries:

For Objective

Karen Harding, Marketing Manager

Karen.Harding@objectiveit.com

For Sitecore UK

Simon Bennett

Content and Communications Manager – Sitecore UK
+44 2030 327 0633
sib@sitecore.net