Low-cost airline easyJet strengthens its presence in Scandinavia and launches two new direct routes from the UK to Scandinavian Mountains Airport – the gateway to Sweden's largest ski area SkiStar Sälen and Norway's largest ski resort SkiStar Trysil. From Saturday, December 6, 2025, British travelers will be able to fly directly from both London Gatwick (LGW) and Manchester (MAN).
SkiStar has been presented with the industry organisation SLAO's inaugural Sustainability Award in recognition of its ground-breaking pilot project, which aims to establish a fossil-free ski resort in Hammarbybacken.
Preparations for the 2024/25 winter season are well underway at SkiStar’s destinations in Sweden and Norway. SkiStar saw a significant increase in British skiers across SkiStar’s resorts last winter, and the guests enjoyed reliable skiing conditions throughout the season. With the British skiers in mind, SkiStar introduce several exciting updates this coming season.
Comments from the CEO Stefan Sjöstrand: “It is pleasing to see that this year’s increased volume of guests comes from international gusts, who not only increase or sales but also makes us grow across all weeks.”
As winter transitions to spring, SkiStar, the leading Scandinavian ski resort operator, concludes an extraordinary ski season characterized by remarkable achievements and significant growth. Over the past six months, the five Scandinavian ski resorts have served as a haven for numerous families and skiing aficionados.
Comments from the CEO Stefan Sjöstrand:“It is extremely gratifying that we can present our best half-year result in the company´s history, thanks to the record number of skiing visitors and a particularly strong interest from foreign guests.”
SkiStar, the leading holiday organiser for Scandinavia, is taking a significant step in its transition to a fossil-free operation by testing complete electrification of a ski resort. The unique pilot project is being conducted at SkiStar's ski resort in Stockholm, Hammarbybacken. This marks a crucial milestone for the company towards its sustainability goal for 2030.
Comments from the CEO Stefan Sjöstrand: “The early start of the winter season has led to a high demand from our guests, and the bookings are 9 percent higher than previous year, meaning that more than 80 percent of the season’s estimated accommodation sales are already booked.”
The cold weather over the past month has created optimal conditions for snow production and snowfall has made the Scandinavian terrain magical. SkiStar's ski resorts Vemdalen and Sälen opened for the season in early November. Next up to open are Åre, Trysil and Hemsedal. SkiStar, the market leader in Scandinavia alpine tourism, expect a long Scandinavian ski season that extends to 1 May.
Skandinavia voi odottaa talvikauden varhaista alkua, kun SkiStar Åre ilmoittaa, että se avataan hiihtämään huipulta, jossa on huikeat 890 metrin korkeuserot heti alusta alkaen. SkiStar, joka on Skandinavian alppivuoristomatkailun markkinajohtaja, avasi laskettelun Vemdalenissa ja Sälenissä viime viikonloppuna, ja 17. marraskuuta nämä kohteet avaavat myös lisää laskettelurinteitä ja hissejä.
Year-End Report September 2022-August 2023.
Preparations for the 2023/24 winter season are well underway at SkiStar’s destinations in Sweden and Norway. Several important steps have been taken to modernise and improve the ski experience for all ski enthusiasts, including new 6-seater lifts in Sälen and Hemsedal. All destinations will also receive improved snow production to ensure a long and snow-proof winter season.
According to SkiStar statistics, demand for ski holidays in the Scandinavian mountains continues to be high as we head into the 2023/24 winter season. A large part of the increase comes mainly from international guests. And today marks the start of the recruitment process to find 2 500 seasonal staff for SkiStar’s destinations.
Climate change will have a direct and significant impact on SkiStar operations in the future, as white, cold winters are a prerequisite for winter operations. To ensure that efforts to reduce climate impacts are sufficient, climate targets have been developed to meet the objectives of the Paris Agreement, in line with the SBTi methodology, which has now approved the targets.
SKISTAR INTERIM REPORT SEPTEMBER 2022-MAY 2023. "The lower operating profit in the quarter is mainly driven by a decline in revenue and one-off costs. For the coming winter we have a booking rate of +5 percent", says Stefan Sjöstrand, CEO, in a comment.
SkiStar continues to invest in active holiday experiences for the whole family for the summer. New attractions for this year in Trysil are the construction of a brand new adventure arena that opens on June 23 with several fast-paced activities such as Mountain Coaster, Mountain Tube and trail biking in Valleskogen, as well as opening up more trails for lift-based trail biking. And to make the expe
Preparations are now underway to get Vemdalen and Åre ready for the summer season, which opens in June with new mountain experiences. Both destinations have a long history of year-round tourism, and this year SkiStar’s offer will be expanded as Vemdalen gets its first climbing park and trail biking with machine-dug cycle trails down Vemdalsskalet.
As part of efforts to develop Stockholm Hammarbybacken into a year-round adventure arena with fun for everyone, several new attractions such as a climbing tower, Bungy Rocket and trampolines will be introduced this summer. Several of last year's new attractions are open now for the summer season.
The winter season is over and preparations are underway to fully complete SkiStar Sälen for the summer season with new mountain experiences for active relaxation at the destination. We’re going to increase the range even more this year with several new features such as summer skiing, more trail biking trails and the fast-paced Mountain Coaster.
Now, as we summarise two-thirds of the winter season and SkiStar’s second important quarter for the 2022/23 financial year, we see continued growth in the core business operation with a record turnover of SEK 2.5 billion (+8%) after the first six months of the year, despite the economic situation and challenging times. We can also report a very good second quarter.