At the Interalpin in Innsbruck the leading ski resorts, including Compagnie des Alpes (France), KitzSki (Austria), Kronplatz (Italy), LAAX (Switzerland), Levi Ski Resorts (Finland), NZSki (New Zealand), Oberstdorf Kleinwalsertal Bergbahnen (Germany), and SkiStar (Sweden, Norway) officially launched the Global Sustainability Ski Alliance – the first-ever initiative of its kind in the ski industry.
Preparations for the 2024/25 winter season are well underway at SkiStar’s destinations in Sweden and Norway. SkiStar saw a significant increase in British skiers across SkiStar’s resorts last winter, and the guests enjoyed reliable skiing conditions throughout the season. With the British skiers in mind, SkiStar introduce several exciting updates this coming season.
Comments from the CEO Stefan Sjöstrand: “It is pleasing to see that this year’s increased volume of guests comes from international gusts, who not only increase or sales but also makes us grow across all weeks.”
Comments from the CEO Stefan Sjöstrand:“It is extremely gratifying that we can present our best half-year result in the company´s history, thanks to the record number of skiing visitors and a particularly strong interest from foreign guests.”
Comments from the CEO Stefan Sjöstrand: “The early start of the winter season has led to a high demand from our guests, and the bookings are 9 percent higher than previous year, meaning that more than 80 percent of the season’s estimated accommodation sales are already booked.”
The cold weather over the past month has created optimal conditions for snow production and snowfall has made the Scandinavian terrain magical. SkiStar's ski resorts Vemdalen and Sälen opened for the season in early November. Next up to open are Åre, Trysil and Hemsedal. SkiStar, the market leader in Scandinavia alpine tourism, expect a long Scandinavian ski season that extends to 1 May.
Skandinavia voi odottaa talvikauden varhaista alkua, kun SkiStar Åre ilmoittaa, että se avataan hiihtämään huipulta, jossa on huikeat 890 metrin korkeuserot heti alusta alkaen. SkiStar, joka on Skandinavian alppivuoristomatkailun markkinajohtaja, avasi laskettelun Vemdalenissa ja Sälenissä viime viikonloppuna, ja 17. marraskuuta nämä kohteet avaavat myös lisää laskettelurinteitä ja hissejä.
Preparations for the 2023/24 winter season are well underway at SkiStar’s destinations in Sweden and Norway. Several important steps have been taken to modernise and improve the ski experience for all ski enthusiasts, including new 6-seater lifts in Sälen and Hemsedal. All destinations will also receive improved snow production to ensure a long and snow-proof winter season.
According to SkiStar statistics, demand for ski holidays in the Scandinavian mountains continues to be high as we head into the 2023/24 winter season. A large part of the increase comes mainly from international guests. And today marks the start of the recruitment process to find 2 500 seasonal staff for SkiStar’s destinations.
Climate change will have a direct and significant impact on SkiStar operations in the future, as white, cold winters are a prerequisite for winter operations. To ensure that efforts to reduce climate impacts are sufficient, climate targets have been developed to meet the objectives of the Paris Agreement, in line with the SBTi methodology, which has now approved the targets.
SKISTAR INTERIM REPORT SEPTEMBER 2022-MAY 2023. "The lower operating profit in the quarter is mainly driven by a decline in revenue and one-off costs. For the coming winter we have a booking rate of +5 percent", says Stefan Sjöstrand, CEO, in a comment.
Preparations are now underway to get Vemdalen and Åre ready for the summer season, which opens in June with new mountain experiences. Both destinations have a long history of year-round tourism, and this year SkiStar’s offer will be expanded as Vemdalen gets its first climbing park and trail biking with machine-dug cycle trails down Vemdalsskalet.
Now, as we summarise two-thirds of the winter season and SkiStar’s second important quarter for the 2022/23 financial year, we see continued growth in the core business operation with a record turnover of SEK 2.5 billion (+8%) after the first six months of the year, despite the economic situation and challenging times. We can also report a very good second quarter.
The winter season is in full swing, while mountain travellers are starting to plan their summer holidays. SkiStar continues to invest in experiences for active summer holidays for the whole family in the Scandinavian mountain environment. New for this year is that the popular attractions of Stockholm Hammarbybacken will be introduced in Trysil and Sälen, and Vemdalen gets its first climbing park.
In recent years, SkiStar has transformed from a winter company focused on lift and piste, to a company that creates memorable mountain experiences all year round. An important investment decision has now been made to further develop the company's mountain facilities in Sweden and Norway. First up is a new six-chair lift in Hemsedal for next winter.
Interest in spending the Christmas holidays in the Scandinavian mountains at SkiStar’s destinations has been exceptionally high again this winter. The cold spell in December meant SkiStar was able to produce plenty of excellent snow, promising a long and snow-filled winter season. Several destinations, especially Trysil, Hemsedal and Sälen, have also received a fresh batch of natural snow lately.
Interim Report September 2022-November 2022.
Thanks to recent cold weather, which has provided good conditions for snow-making, all of SkiStar's destinations can now welcome all ski enthusiasts to the opening of the season. Vemdalen opened on 26 November, Sälen and Trysil will open on 2 December and Åre and Hemsedal will be ready to open on 8 December. Winter has come to stay, and with it comes with skiing.
The winter season will soon be here again and there are lots of new developments at all of SkiStar’s destinations for young and old alike. Besides improving snow production, we’re also continuing to work on everything from hire and sale of used ski clothing and skis to providing more activities like snow parks and ski cross courses and increasing digitisation for a more carefree experience.
Interim Report September 2021-May 2022.
