The Nordic industrial sector is facing a critical bottleneck: the lack of high-quality housing for the required workforce. Now, Petter Stordalen’s Strawberry Group is launching a new company, Lynra. By combining climate-smart modular construction with "hotel DNA," Lynra aims to challenge the traditional industrial services market, targeting a billion-kronor turnover within five years.
In the fall of 2026, Hotel Öresund Conference & Spa in Landskrona and Hotel Carlshamn in Blekinge will become part of Strawberry’s hotel portfolio. Through a franchise agreement with Thandagruppen, local entrepreneurship will be combined with Strawberry’s Nordic reach and growing loyalty program.
Reducing the impact of the supply chain requires innovative thinking and circular solutions. Through a unique collaboration between Strawberry, juice producers Råsaft and Rscued, and Dafgård, pulp leftovers from juice production are now being transformed into fiber-rich breakfast rolls. The new rolls will be a permanent feature of the breakfast buffet at most Strawberry hotels.
For several year
Strawberry, Viscaria Kiruna AB, and MG Link have entered into a comprehensive agreement to build and operate "Viscaria Village" in Kiruna. The initiative comprises 132 residential rooms and is scheduled for completion in the summer of 2026.
At a time when the construction industry is hitting the brakes and many are tightening their purse strings, Strawberry is doing the opposite. In 2026, the hotel group will execute its largest renovation initiative ever in Sweden. Together with property owners, over SEK 400 million is being invested to develop Stockholm's most iconic hotels.
Strawberry is now taking the next step in its continued expansion in Finland through a partnership with NCC. The parties aim to jointly establish a new hotel in Lahti.
With a Swedish-made furniture collection designed exclusively for the hotel.
Stratum Suites is opening on the top floor of Clarion Hotel Sign: three new signature suites created in close collaboration between the hotel and Bernadotte & Kylberg. The result is interiors where every detail has been carefully crafted and where the focus on Swedish design and craftsmanship deepens the hotel's de
Clarion Hotel® Helsinki won the Finland's Best MICE Hotel title at the World MICE Awards for the fourth consecutive year. This victory is a true testament to the hotel's consistent service excellence and deep understanding of MICE sector needs. General Manager Esko Rebstock thanks the staff and promises continuous service development.
Echoes of history meet the pulse of the future as Petter Stordalen’s hotel company, Strawberry, and the real estate company Tosito present their joint vision for Munksjöstaden. In the historic factory premises where Jönköping’s industrial cradle once stood, a spectacular resort hotel with 120 rooms is now emerging.
Strawberry Living, part of the Strawberry Group, is launching a new business segment focused on creating and operating complete living environments for large-scale industrial and infrastructure projects. The first initiative is Aurora Village, a unique collaboration with SSAB in Luleå, where Strawberry Living will be responsible for the operation of 2,000 new project homes being built by Adapteo.
In a short period of time, Strawberry has switched its environmental certification to the Nordic Swan ecolabel, and almost 240 of the hotels in the group's portfolio now carry the label.
The Nordic Swan Ecolabel is the official ecolabel in the Nordic countries and sets strict requirements for energy consumption, waste management, chemicals, and resource use. The Nordic Swan Ecolabel aims to mak
Hotel Kämp, Northern Europe’s legendary grand hôtel and the iconic heart of Helsinki since 1887, will open the renovated restaurant À La Kämp and the iconic Kämp Bar on November 14th. This marks one of the most significant milestones in the hotel's extensive refurbishment project, set for full completion in 2026.
