Topics: Tourism

Hobo Helsinki, opening onto Kluuvikatu, is a meeting place for subcultures that challenge the desolation of city centers

Hobo Helsinki, opening onto Kluuvikatu, is a meeting place for subcultures that challenge the desolation of city centers

Helsinki, April 2024 - Opening its doors on April 15th on Kluuvikatu, Hobo Helsinki brings a new form of community to the heart of Helsinki. The Hobo concept originating from Stockholm redefines the meaning of a hotel from the point of view of the city, locals, and travelers. A hotel is a building – Hobo is a community.

Strawberry enters a partnership to launch electric “helicopter aircrafts” for personal aviation in Scandinavia

Strawberry enters a partnership to launch electric “helicopter aircrafts” for personal aviation in Scandinavia

Earlier this year, Widerø Zero signed a letter of intent to purchase 50 electric “helicopter aircrafts” for personal transport. Now, it's clear that the infrastructure company Seabrokers Innovation and Strawberry are joining as partners. Together, they will explore how these aircraft can create the optimal transportation solution for the many less accessible locations in Scandinavia.
The hotel

Strawberry prepares for increased growth - establishes new role as Senior Vice President Commercial

Strawberry is setting up a new function as Senior Vice President Commercial. Headhunted for the assignment is Christian Borg.

Geir Karlsen and Petter A Stordalen

Norwegian and Strawberry to establish shared “currency” for loyalty programmes

Norwegian and Strawberry are to establish a joint company that will provide a wider selection of services to the members of the companies’ respective loyalty programmes. The company will create a common loyalty currency and a platform where members can earn and use loyalty points across different programmes. The entity will be jointly owned by Norwegian and Strawberry, each retaining an equal owne

Strawberry launches Room key in Apple Wallet

This summer, guests staying at Clarion Hotel Post are able to securely add their room key to Apple Wallet to conveniently access their accommodations with a simple tap of an iPhone or Apple Watch. The hotel is the first of Strawberry's (formerly Nordic Choice Hotels) properties to launch the feature.
The launch of room key in Apple Wallet is a collaboration with ASSA ABLOY Global Solutions and

NEW VICE PRESIDENT FOR QUALITY HOTEL: Jannicka Jingryd is recruited as the new Vice President for Quality Hotel in the Nordic countries.

Strawberry strengthens its team with a new Vice President

Strawberry is entering the future with a top-notch team after Jannicka Jingryd was recruited as the new Vice President for Quality Hotel in the Nordics. Jingryd comes from the Social Eatertainment Group where she has been the Chief Operating Officer since 2020.

Photo: Photo87.se

Strawberry enters into a strategic partnership with a Nordic sustainability network.

Strawberry and A Sustainable Tomorrow aim to jointly involve more people in the sustainability transition in the Nordic region. Sustainability is one of Strawberry's strategic focus areas and a fundamental pillar of their hotel operations. Their goal is to achieve carbon neutrality in their own operations by 2030, while also reducing emissions from the value chain by 50 percent in the same year.

Strawberry appoints new Senior Vice President for Clarion Hotel in the Nordics

Strawberry appoints new Senior Vice President for Clarion Hotel in the Nordics

Kim A. Øverland has been appointed Senior Vice President for all Clarion Hotel in the Nordics. Øverland has experience from several hotels in the group and has most recently held a position as General Manager at the Norwegian hotel The Well outside Oslo.
Just days after Kim A. Øverland was presented as the new General Manager at The Well, it is now made official that he will instead take over t

Strawberry is born and takes on the role as the Nordic travel industry's biggest challenger

Strawberry is born and takes on the role as the Nordic travel industry's biggest challenger

For over 25 years, Nordic Choice Hotels has been a player in the hotel industry with the ambition to challenge a traditional market and provide new experiences for guests. Today, the company changes its name and launches the new company, Strawberry.

Anna Spjuth is returning to key role in new Strawberry

Anna Spjuth is returning to key role in new Strawberry

Anna Spjuth will lead the branding- and concept development of the chain hotels at Strawberry.
With great ambitions for the rebranding of Nordic Choice Hotels to Strawberry, a new position as Senior Vice President Brand & Concept for the chain hotels has been created.
– It is fantastic to welcome Anna Spjuth back. Anna took Comfort Hotel in a clear direction which has resulted in it bei

NEW PARTNERSHIP: The four Fortress Hotels, including Torreby Castle, will join Nordic Choice Hotels in a strategic partnership.

The Fortress Hotels are entering into a strategic partnership with the new Strawberry

Nordic Choice Hotels, which as of this year, are changing their name to Strawberry, will add four unique additions to their portfolio, when the Fortress Hotels enters into a distribution partnership. The four hotels in the Fortress Hotels group are Oscarsborg Fortress, Kongsvinger Fortress and Reenskaug Hotel in Norway and Torreby Castle in Sweden.

Helsinki has never been hotter – Hotel Kämp is being renovated and the city is getting its first Hobo Hotel

Helsinki has never been hotter – Hotel Kämp is being renovated and the city is getting its first Hobo Hotel

The iconic jewel Hotel Kämp is being renovated. At the same time, the punky, hotel concept Hobo Hotel is coming to the Finnish capital, opening up in the old hotel GLO Kluuvi next door.

2 million NOK in EU support when Nordic Choice Hotels participates in projects to investigate how social norms affect food waste.

2 million NOK in EU support when Nordic Choice Hotels participates in projects to investigate how social norms affect food waste.

Within the EU project CHORIZO, various projects are carried out to obtain information and data about guests' behavior with the aim of reducing food waste in hotels. By systematizing and making available the results from the study, the ambition is to be able to contribute to a reduced climate impact on a large scale together with other players in the industry.
The project is a large EU project w

Dianne Robillos

Nordic Choice Hotels recruits to personalize the guest journey through data, analytics and insight

Nordic Choice Hotels has been looking beyond national borders for a global player to accelerate its data-driven way of working, with a focus on the guest journey and guest satisfaction. The role ultimately fell to Dianne Robillos, who in December assumed the new position as VP Personalization, Data & Insights.
Dianne most recently comes from a similar role at Qatar Airways where she enabled

Inka Uusitalo-Raoult Director of Operations Finland

Inka Uusitalo-Raoult Director of Operations Finland

Nordic Choice Hotels has appointed Inka Uusitalo-Raoult as Director of Operations for the Finnish operations.

NEW COO: Erika Ehrnrooth has been appointed as Chief Operating Officer Finland at Nordic Choice Hotels.

Nordic Choice Hotels recruits new Chief Operating Officer in Finland

To succeed on the ambitions for further growth in the Finnish market, the hotel company has created a new position as Chief Operating Officer in Finland.
After acquiring Kämp Collection Hotels, the most unique hotel portfolio in Finland, in 2019, Helsinki has become the third biggest market for Nordic Choice Hotels after Oslo and Stockholm. With two more hotel projects at Helsinki Vantaa Airpor

Nordic Choice Hotels changes name to Strawberry

Nordic Choice Hotels changes name to Strawberry

Nordic Choice Hotels changes name to Strawberry.

Comfort Hotel Solna, zero energy hotel. Photo: Lasse Olsson

Nordic Choice Hotels launches climate fund to accelerate their sustainability work

The fund, which will be launched in April, is intended to finance the development of climate-friendly solutions for the hotel industry with the aim of creating a greener future. In connection with the launch of the fund, Nordic Choice Hotels offers its guests to contribute by pass on room cleaning during their stay at the hotels under a concept called Green Stay.
Refraining from cleaning has a

Henrik Berghult

Henrik Berghult appointed new executive leader for Nordic Hotels & Resorts

Henrik Berghult appointed new executive leader for Nordic Hotels & Resorts

Back in business: Nordic Choice Hotels recovered quickly after a cyberattack in December.

Revolutionary computer fleet renewal by Nordic Choice Hotels after cyberattack

After systems and computers were affected by a big virus attack in December, Nordic Choice Hotels needed to renew the computer fleet. But instead of buying new hardware, existing PCs were converted to CloudReady from Google, which delivers a Chrome OS experience.
As one of many larger companies lately, Nordic Choice Hotels experienced a serious virus attack by criminals in December. The attack

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The Nordic region's leading hotel group

Strawberry is a portal to a wide variety of hotels, meetings, restaurants and spas, as well as great benefits and rewards for our members. With over 225 hotels across the Nordics, we offer hotel brands such as Comfort Hotel®, Quality Hotel™, Clarion Hotel® and Clarion Collection® Hotel, in addition to more than 40 independent hotels. Through the Strawberry app, web and membership, you get access to our universe of experiences, with our promise to make life more fun, meaningful and exciting.

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