Topics: Tourism

Quality Hotel The Book Opens Today in Gothenburg – “Will Become an Essential Part of the Growing Events District”

1 June 2026 08:26

As Gothenburg moves toward its goal of doubling tourism by 2030, Quality Hotel The Book today opened its doors in Rundqvist’s former printing house to meet the area’s demand for affordable accommodations. Where the printing presses once ran hot, the area’s industrial heritage now intertwines with Södra Centrum, which is growing at record speed.
Gothenburg’s tourism industry is growing faster th

Strawberry expands in Southern Sweden – two hotel gems join the family

19 March 2026 07:30

In the fall of 2026, Hotel Öresund Conference & Spa in Landskrona and Hotel Carlshamn in Blekinge will become part of Strawberry’s hotel portfolio. Through a franchise agreement with Thandagruppen, local entrepreneurship will be combined with Strawberry’s Nordic reach and growing loyalty program.

Strawberry Invests Over SEK 400 Million in Stockholm – "Building the Destination of the Future with Reuse and Courage"

2 February 2026 06:30

At a time when the construction industry is hitting the brakes and many are tightening their purse strings, Strawberry is doing the opposite. In 2026, the hotel group will execute its largest renovation initiative ever in Sweden. Together with property owners, over SEK 400 million is being invested to develop Stockholm's most iconic hotels.

Clarion Hotel® Helsinki Crowned Finland’s Best MICE Hotel for the Fourth Consecutive Year at World MICE Awards

11 December 2025 13:13

Clarion Hotel® Helsinki won the Finland's Best MICE Hotel title at the World MICE Awards for the fourth consecutive year. This victory is a true testament to the hotel's consistent service excellence and deep understanding of MICE sector needs. General Manager Esko Rebstock thanks the staff and promises continuous service development.

Strawberry and Tosito Sign Letter of Intent for Unique Lifestyle Resort in Jönköping’s Historic Industrial District

11 December 2025 08:30

Echoes of history meet the pulse of the future as Petter Stordalen’s hotel company, Strawberry, and the real estate company Tosito present their joint vision for Munksjöstaden. In the historic factory premises where Jönköping’s industrial cradle once stood, a spectacular resort hotel with 120 rooms is now emerging.

Clarion Hotel® Helsinki Continues Its Winning Streak – Awarded Finland's Leading Business Hotel 2025 Title at World Travel Awards

23 October 2025 13:56

Clarion Hotel Helsinki awarded the title of Finland's Leading Business Hotel 2025 in the renowned World Travel Awards. This is the hotel's 3rd overall victory in the competition. General Manager Esko Rebstock thanks the staff and highlights continuous commitment to quality and a first-class customer experience.

Hotel Haven Honoured with Prestigious "Finland's Leading Boutique Hotel" Award at World Travel Awards Gala – Acknowledging Finnish Top Quality Tourism

23 October 2025 06:08

Hotel Haven, located in the heart of Helsinki, has once again been recognised at one of the world’s most prestigious travel industry awards, the World Travel Awards (WTA). The hotel secured the coveted Finland's Leading Boutique Hotel 2025 title, reinforcing its position as Finland's most exquisite boutique hotel.

Strawberry's Vox Hotel in Jönköping Expands with 76 New Rooms

5 July 2025 07:11

One of Jönköping's most popular hotels, Vox Hotel, is expanding. Together with property owner Fastighets AB Regio, the hotel will add 76 new rooms, bringing its total capacity to 219 rooms.

Hotel Kämp Expansion Completed – 22 New Rooms and Suites now open

22 May 2025 10:26

The latest phase of the refurbishment project of Hotel Kämp has been completed. The hotel’s new extension, located in the building known as the Helander House, adds 22 high-end rooms and suites. The design blends the elegance of historical interiors with the modern needs of today’s hotel guests. This extension is part of a larger refurbishment project set to be fully completed by 2026.
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Tower suites and supper - Strawberry opens its smallest hotel in Malmö

22 May 2025 09:30

In the heart of central Malmö, Strawberry will open its absolute smallest hotel in Sweden at the end of the year. Home Hotel Baltzar will not only offer 45 newly renovated hotel rooms, but the jewel in the crown is the four 45 square meter tower suites with views over Malmö's rooftops.

Grand Tromsø Announces Transfer to Strawberry

13 March 2025 07:30

Strawberry strengthens its team in Tromsø with Scandic Grand Tromsø, which will become the sixth hotel in the Arctic City for the hotel company. What will become Quality Hotel Grand Tromsø in December, is located in the city center and has 176 guest rooms, including several family rooms, five meeting rooms, a bar, café, and restaurant. The hotel is owned and operated by the Nordic Group.

A royal addition to the Strawberry family. Stordalen expands in Skåne

3 December 2024 08:30

Kristianstad's flagship Hotel Christian IV becomes part of Strawberry. The hotel, which was originally built to become the city's new bank in 1901, is now being renovated to open under a new flag on April 1, 2025, and become part of the Clarion Collection hotel chain.

Strawberry Wins Prestigious Project: Opening the Nordic Region's Largest Airport Hotel at Arlanda

20 November 2024 07:00

Strawberry Wins Prestigious Project: Opening the Nordic Region's Largest Airport Hotel at Arlanda

Petri Isomäki Appointed Director of Operations for Nordic Hotels & Resorts in Finland

27 September 2024 06:30

Petri Isomäki Appointed Director of Operations for Nordic Hotels & Resorts in Finland.

Strawberry Launch New Hotel Chain Stopover

7 August 2024 06:16

Next year, the first of around 20 hotels in the new Stopover hotel chain will open. These climate-smart hotels focus on electric vehicle travelers and, in addition to a comfortable bed, digital and efficient guest solutions, also offer exciting services for both children and four-legged family members.

Popular Hotel Sveitsi to Join Strawberry's Growing Hotel Portfolio

27 May 2024 09:00

In the heart of perhaps the most exciting part of southern Finland stands Hotel Sveitsi. With its fantastic location in stunning natural surroundings, the hotel is soon to be part of Strawberry's Nordic hotel portfolio after customary regulatory approvals have been received.
Hotel Sveitsi will soon be part of the Nordic hotel company Strawberry's hotel portfolio. The hotel is located in the hea

Hobo Helsinki, opening onto Kluuvikatu, is a meeting place for subcultures that challenge the desolation of city centers

15 April 2024 11:03

Helsinki, April 2024 - Opening its doors on April 15th on Kluuvikatu, Hobo Helsinki brings a new form of community to the heart of Helsinki. The Hobo concept originating from Stockholm redefines the meaning of a hotel from the point of view of the city, locals, and travelers. A hotel is a building – Hobo is a community.

Strawberry enters a partnership to launch electric “helicopter aircrafts” for personal aviation in Scandinavia

7 November 2023 07:00

Earlier this year, Widerø Zero signed a letter of intent to purchase 50 electric “helicopter aircrafts” for personal transport. Now, it's clear that the infrastructure company Seabrokers Innovation and Strawberry are joining as partners. Together, they will explore how these aircraft can create the optimal transportation solution for the many less accessible locations in Scandinavia.
The hotel

Strawberry prepares for increased growth - establishes new role as Senior Vice President Commercial

24 August 2023 13:00

Strawberry is setting up a new function as Senior Vice President Commercial. Headhunted for the assignment is Christian Borg.

Norwegian and Strawberry to establish shared “currency” for loyalty programmes

27 June 2023 09:24

Norwegian and Strawberry are to establish a joint company that will provide a wider selection of services to the members of the companies’ respective loyalty programmes. The company will create a common loyalty currency and a platform where members can earn and use loyalty points across different programmes. The entity will be jointly owned by Norwegian and Strawberry, each retaining an equal owne