Strawberry's Vox Hotel in Jönköping Expands with 76 New Rooms

One of Jönköping's most popular hotels, Vox Hotel, is expanding. Together with property owner Fastighets AB Regio, the hotel will add 76 new rooms, bringing its total capacity to 219 rooms. This expansion strengthens both the hotel and the city center, creating new opportunities for Jönköping as a meeting and visitor destination.

In addition to more hotel rooms, the project also includes a renovation of the hotel's lobby, a new restaurant kitchen, a new breakfast dining area, and four new meeting spaces. The investment is a collaborative effort between Strawberry, Regio, and P&E Fastigheter.

"I am incredibly happy that we now have the opportunity to take Vox to new heights. We know it's already a very popular hotel, and with this project we're launching, we're significantly raising our ambitions. In short, a very good hotel is about to get even better. This strengthens Jönköping's city center, increases the opportunities for more meetings, and makes the city more attractive for both Jönköping residents and visitors," says Petter Stordalen, owner of Strawberry.

Vox Hotel was acquired by Strawberry in 2017 and is part of the company's portfolio of independent hotels. When new spaces became available in the property, it provided the opportunity to realize the development plans that had been in place since the beginning.

"Vox is an important and long-term tenant for us. Through this investment, we are extending our collaboration and also getting the opportunity to utilize vacant spaces in a way that benefits both the property and the city. For us as property owners, it's a clear example of how we create value by thinking long-term and being responsive to our tenants' needs," says Marc von Melen, CEO of Regio.

The project is a close collaboration between Regio and P&E Fastigheter, who are responsible for the local development and management.

"This is a project we have been working on for a long time, and it feels great that it is now becoming a reality. Developing Vox at this stage means a lot – not just for the hotel, but for the entire city center. More guests and more meetings in the city will have positive effects for restaurants, shops, and everyone moving around downtown," says Peder Karlén, Regional Manager Jönköping at P&E Fastigheter.

Construction is starting immediately, and the project is expected to be completed during the first quarter of 2027.

Vox Hotel Facts:
143 hotel rooms will become 219
A new breakfast dining area will be built
4 new meeting rooms will be added
Lobby will be renovated
New kitchen