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Visa Europe’s Future of Retail research
Research by Stylus, shows the UK ranks 2nd in readiness to integrate new technology and meet demand from tomorrow’s shoppers across Europe.
To derive the score, the research first looked at the key consumer trends that are re-shaping the retail sector, such as:
• Omni-channel shopping
• The growing significance of social media in the shopping cycle
• The importance of mobile technology
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